mercredi 31 décembre 2014

[EzineArticles] Ring in a Fresh, New Year with a Content Marketing Resolution!

Ring in a Fresh, New Year with a Content Marketing Resolution! EzineArticles.com Logo
You Have 365 Days, Plan to Make Them Count!

Ah, the beginning of a new year is upon us. It seems everybody is setting a New Year's resolution to lose weight, eat healthy, eliminate debt, or maybe break a bad habit.

New Year's is a great time to set a personal goal; however, it is also a great time to set a professional goal. In order to improve your content marketing efforts in 2015, we challenge you to set a New Year's resolution for your business.

Perhaps you want to improve your product, update your technology, or maybe expand your industry-related knowledge. Whatever it may be, take some time and think about the year ahead. You have 365 days! What is it that you want to accomplish?

Need help? Here are some obtainable goals to consider:

Get Social.
A transparent online presence is a must in today's business environment, especially if you are a face of your product or service. Update your social media accounts on a regular basis. Ensure your picture(s) are recent. Engage with others on your social media networks. Join a new channel. Set a goal for a number of new "likes" or "followers." All of these ideas will help you build your social media profile while also establishing trust with your audiences.

Provide Better Customer Service.
Customer service can make or break a business. First, ensure you have channels established for customer service to take place. This includes a 'Contact Us' form, email address, physical address, phone number, or active social media account. Make sure you are responsive to your customers with any questions, concerns, or feedback they have. Answer inquiries in a timely and genuine matter. Consider all feedback, good or bad.

Get Mobile.
If your website isn't responsive, it's time to update it! If you're not sure where to start, check out our blog post: Responsive Web Design is KEY in a Quality Browsing Experience. Customers WILL be accessing your website from their smartphone and/or tablet, ensure you don't lose a sale due to a poor or inaccessible website.

Streamline and Secure Payments.
In the wake of recent security breeches, you'll want to ensure your customers feel confident in making a payment with you. Ensure your website is secure. Add applicable security badges and SSL certificates to build trust. If you provide a face-to-face product or service, make sure you're able to process credit card payments via your smartphone or tablet using a Square Reader or similar product.

Learn and Grow in Your Niche.
Learning is a never-ending process and it is necessary in order to stay ahead. How will you learn and grow in 2015? You can read niche-related books, subscribe to relevant newsletters, listen to informative podcasts, or attend an industry event. Whatever it is, set a very specific plan of how you can increase your knowledge base. Write it down and stick to it!

Be More Consistent.
Are your content marketing efforts sporadic? Be more consistent by posting on a regular basis. Set a goal and schedule of when and how often it's most optimal to post. For social media posting, you can use tools such as Hootsuite to schedule your social media posts ahead of time. This will help engage your audience on a routine basis and keep them coming back for more.

Once you have a goal in mind, develop a plan of action. Here are some questions to answer:

How will you stay motivated?
Solutions: Write and post notes to yourself; create a vision board; or refer to this motivational blog entry.

How will you hold yourself accountable?
Solutions: Make a calendar; check off a list; or share goals and progress with a friend or significant other.

What will you do if you fall behind?
Solutions: Accept the slip-up. Promise to forgive yourself and keep going; make up the lost progress.

Now that you have a plan to make the MOST of the next year, get out there and do it! Have fun in the process! The more you enjoy the work you are doing, the more you will succeed.

Feel free to share your 2015 content marketing goals in the comments below. Include tips on how you stay on track throughout the year.

We wish all of you the absolute best in 2015!

Happy New Year from everybody at EzineArticles!


To Your Article Writing/Marketing Success & Passion!
Courtney, Member Support Manager
Courtney, EzineArticles Member Support Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



P.S. Plan to write 5 articles a week every week in 2015 with our Ultimate 260 Article Template Package.

EzineArticles Member Endorsement
Lisa Ryan "I have been writing for EzineArticles for a few years and can definitely say that I have had tremendous results."

I have been writing for EzineArticles for a few years and can definitely say that I have had tremendous results. Because of my articles that have been found on EzineArticles, I have been invited to be a monthly contributor to two iPad magazines, to be the anchor speaker for an international teleseminar series, and have been asked to collaborate on a major book project.

The submission process is simple, and by paying attention to the quality guidelines that EzineArticles puts forth for their authors, my articles are accepted quickly and easily.

In my research, I have also come to rely on EzineArticles for high quality content. It was a great resource that comes up regularly on my Google searches as well.



Lisa Ryan
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mardi 16 décembre 2014

[EzineArticles] New Cheat Sheet Productivity Guide Bonus!

New Cheat Sheet Productivity Guide Bonus! EzineArticles.com Logo
It's Cyber Tuesday Special Time With a New BONUS Being Released Today!

After our new EzineArticles 260 Ultimate Article Template Package was released, (our largest collection of the very best templates to write 5 unique and creative articles per week for every week in the year), our customers told us that a 260+ PDF was just *too much* to digest quickly.

In an effort to make it more manageable, to save you time, and so you don't overlook any great templates, we've created something called the Productivity Checklist & Cheat Sheet.

This 4-page PDF document will give you instant access to the essence of each of our 260 article templates. Use it to become inspired about which angle or creative idea you can apply to write your next set of articles. When you find one you like, scroll to the full article template and begin writing! You can even check off each completed template idea with this handy, interactive PDF and save it to know where you last left off.

It's a $30 value but it's yours free with purchase of our new 260 Ultimate Article Template Package.

Frankly, I think this new 4-page article-writing productivity checklist is worth the entire price of the $97 product because I rarely read entire books or other lengthy material myself. I prefer to skim the summaries to get the essence of the ideas quickly. That is exactly what this 4-page "cheat sheet" guide provides.

Note: All current owners of the product were just emailed their free Productivity Checklist.

Essentially, our goal is to help inspire you to come up with new ideas to create fresh, new articles that you can use to help build your brand, your website traffic, your sales and your business!

If you had to buy each of the templates, you'd spend over $229 USD, but we wanted to make this product more affordable, so we introduced it for only $97 USD (and a Cyber Tuesday special of only $77). That introductory special has come and gone, but we have an internal goal for how many Expert Authors we wanted to help with this product. We're just shy of it, which means we're going to give you one more shot to acquire this time-saving, creativity-inspiring 260 Ultimate Article Template Package at the lowest price we have ever offered it.

For 2 days only, during checkout, use Coupon Code: UATP20SALE and you'll save $20 USD instantly... making your total investment only $77 USD. This coupon code is good for 2 days only and absolutely ends at Midnight CST on December 19th 2014.

Keep in mind, you also get our new 260 Ultimate Article Template Package *AudioBook version* that will sell for $97 by itself, but you get it for free during this special.

Today, you get the full 260 Ultimate Article Templates PDF and our 4-page Productivity Checklist PDF via instant download, and then the AudioBook version will be sent to you via email for free when it's finished. Our team has been in production of it all month with an expectation to release the AudioBook version before Christmas.

Get your instant download of the 260 Ultimate Article Template Package:
http://shop.ezinearticles.com/Ultimate-Article-Template-Package/
Coupon Code UATP20SALE saves you $20 USD, expires Friday.
To Your Article Writing/Marketing Success & Passion!
Christopher Knight, CEO
Christopher Knight, CEO
http://Blog.EzineArticles.com/
http://EzineArticles.com/

P.S. The deadline to take advantage of this offer is this Friday, December 19th, 2014 before Midnight CST. Get your instant download of the EzineArticles 260 Ultimate Article Template Package and new 4-page Productivity Checklist & Cheat Sheet, using coupon code: UATP20SALE during checkout to save $20!

EzineArticles Member Endorsement
Stevie L Glenn "I found these templates very helpful."

I found these templates very helpful. I downloaded them with ease: no problem. Although many of the templates are basic, they offer structures that can easily be modified to work for you.


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mardi 2 décembre 2014

[EzineArticles] Cyber Tuesday Ultimate 260 Article Template Pkg

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Cyber TUESDAY Special - EzineArticles Ultimate Article Template Package! EzineArticles.com Logo
260 Article-Inspiring Templates Designed to Make Your Writing Faster and Easier!

In celebration of Cyber Tuesday, we're introducing a brand new product that contains virtually every article template we've ever released plus quite a few NEW templates that haven't been released until now. We call it the EzineArticles Ultimate Article Template Package and it's designed to get your creative juices flowing 5 days a week for an entire year!

Why Use Article Templates?

When you write articles you invest two things: time and effort. Article templates make it faster and easier to write high-quality original articles that will build on your brand, increase your exposure, and add credibility to yourself, your business, and website. Ultimately, this will help you increase traffic and sales!

With templates you not only get fresh ideas for unique and informative articles, you also get the recommended structure for each article. This alone will save you countless hours of brainstorming, planning, and plain old hard work. Those hours can be used to write more articles and increase the size of your article portfolio … or, better yet, they can allow you to take that much-needed break!

Time-Tested Method To Write Faster High Quality Articles

You're an expert in your niche, in your craft and in your business. For you, writing and sharing your expertise flows very easily; but there are days when you just can't be "creative on command." Even though you know your material, figuring out what specifically to write about may elude you. That's exactly the problem these article templates will solve; and with thousands of downloads, we've been able to determine which article templates our customers love best. Released for the first time today, this new package leverages the best-selling article templates and introduces new ones never released before to help you speed up your ability to write high quality original articles that can help bring more traffic and qualified leads back to your website.

Why Invest in the EzineArticles Ultimate Article Template Package?

With our 52 Article Template Package you get 1 great article template for every week of the year for just $19.97. With our Build Your Own Article Template Packages, you get 15 article templates in each package for $14.97. If you had to buy them all separately, you'd invest more than $229! … And even with our volume discounts, you'd still be paying over $105 for every article template we currently have.

Cyber Tuesday Introductory Special:

Don't spend $229, or even $105 purchasing 15 different products.

Instead, be one of the first to leverage 260 article templates, 5 for every week in a year, all instantly downloadable in PDF format for one low price of $77 USD!

Click HERE to purchase!

At the crazy introductory investment of only $77.00 USD, that's 66% off our retail price and 27% off our already volume discounted price, plus you get many brand new never-seen-before article templates in the EzineArticles Ultimate Article Template Package. Remember, this is a Cyber Tuesday sale, so act today to get this best value deal.

Don't miss out on this great price, BUY NOW!

100% Satisfaction Guaranteed or Your Money Back!

We're so confident our time-tested article templates will help inspire you, help save you loads of time and gently give you that push or nudge to help you through the "writers block" that hits all of us from time to time … that we'll take all of the risk. If you're not blown away with the value included in this package, just email our customer service team and we'll promptly give you a refund the within next business day. That's how much we believe in the value that you will receive when you download the brand new EzineArticles Ultimate Article Template Package of 260 article templates.

Give yourself a break, let the EzineArticles Ultimate Article Template Package inspire you with 260 article template ideas that not only give you the idea and instructions on how to use the ideas, but each template has its own visual example so you can get writing even faster, easier, and better than ever before.

Hurry before it's too late! ... BUY NOW!
To Your Article Writing/Marketing Success & Passion!
Christopher Knight, CEO
Christopher Knight, CEO
http://Blog.EzineArticles.com/
http://EzineArticles.com/

PS: Hurry, this Cyber Tuesday's EzineArticles Ultimate Article Template Package of 260 article template ideas (5 for every week in a whole year) has never been made available for the low one-time investment of only $77. This is a brand new product and won't be available at this price after our Cyber Tuesday introductory special is over. Our plan is to leave it at this price for 24 hours and then revert it to its regular price. Get your Instant Download now: EzineArticles Ultimate Article Template Package

EzineArticles Member Endorsement
Lori V Woodward "I have had two articles approved lightning fast from using these article templates, and they have sparked a whole lot of article ideas."

I really like this product. I have had two articles approved lightning fast from using these article templates, and they have sparked a whole lot of article ideas. They have helped me overcome some writers block, they are worth their *digital* weight in gold many times over, and they are incredibly useful. If you are feeling stuck, they will definitely get you unstuck, and help you towards getting a lot more writing done quickly and effectively, and improve discipline and professionalism in your writing. Highly rated, highly recommended. (Comment in regard to our 52 Article Templates Package).


Lori V Woodward
http://ezinearticles.com/endorsements/

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mercredi 26 novembre 2014

[EzineArticles] 7 Ways to Give Thanks as an Article Writer

7 Ways to Give Thanks as an Article Writer EzineArticles.com Logo
Have You Thanked Your Readers Lately?

With the holiday season in full swing, it's important to reconnect with family members, enjoy good food, and most importantly, give thanks.

On the business end, it's essential to reflect on ways to thank your readers, customers, and niche followers. Giving thanks is a win-win for you and your audience because both sides feel the positive energy through the message.

If you're looking for ideas to accomplish this, we have a few to consider. It's the perfect time to show others how much they mean to you. Seize the opportunity!

1. Send a Thank You Email: This is perhaps the most common form of thanks to reach a wide audience. Send a thank you email to those who recently purchased a product, commented on an article, or interacted with your business in a positive way. Write a personalized message for your most active or engaged customers. It may seem old-fashioned, but it's still an effective, genuine method of expressing your gratitude. You may be surprised on the feedback you receive from something as simple as this.

2. Shoot a Video: Videos are a crucial aspect in promoting your brand and vision. They are a potent force of influence due to their personal nature. Thank your readers by giving a behind-the-scenes look at an aspect of your business, or share a personal experience that means a lot to you. These videos don't have to be long; keep it short and sweet!

3. Ask for Feedback: Many companies rely heavily on consumer feedback. Asking for suggestions and actually following through is a great way to give back to your audience. When you're due for some changes in your business, reward customers by choosing their best ideas, and praising them publicly or personally for their brilliant contributions. They will appreciate your dedication to take their feedback to heart.

4. Offer a Freebie or Special Deal: Corporate gifts are always popular around the holidays; however, they can also be very expensive. If you don't have the budget to give away free promotional items, consider running a special. Slash prices on existing items or plan a new promotion around the holidays to give back to your customers. "Special deals" can be focused on recurring customers where only a select amount will be thanked in this way, which creates a feeling of exclusivity.

5. Interact with Them: If you have a large following, it can be difficult to respond to all comments and feedback. Don't slack off in this area. Make the time to comment back to those who gave you a line of appreciation or inspiration. There can be some real gems in the comment sections of your articles, blog, social media pages or app reviews, don't let them go unrecognized. They're your biggest fans; let them know you're listening!

6. Put Them in the Spotlight: Dedicate a portion of your website to feature your best followers or customers. You can point out their exceptional talents, thank them for their efforts, and also showcase their business or product. When you reach out to them to get their permission, you can also ask a few questions about themselves and their business. Let them know they deserve recognition for whatever it may be that you find to be exceptional.

7. Provide Quality Content: We couldn't end this list without pointing out the most obvious, and sometimes neglected way of thanking your readers... new content! Reusing old material is not going to win over your audience. You need to work for their praise and trust, and original content is a sure way of making an impact. Strategically plan new articles and promotions, and keep things interesting for your readers.

There you have it, 7 ways to give thanks as an article writer!

If you're pressed for time, focus on the most accessible forms of thanks from the list above. If you're pondering these ideas, but are unsure if your readers have really done anything for you lately, this post may be up your alley.

Do you have any great ways to thank your audience? Please share!

As always, THANK YOU for reading!
To Your Article Writing/Marketing Success & Passion!
Courtney, Member Support Manager
Courtney, EzineArticles Member Support Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



P.S. We are thankful for ALL of the hard-working writers who helped EzineArticles.com become what it is today!

EzineArticles Member Endorsement
Kisha N Rivera "EzineArticles is a Great Way to Start Out"

I didn't know that writing and submitting an article could be this easy and exciting! EzineArticles really allows a writer to write and share great articles without hesitation. EzineArticles is a great way to start out if you are thinking about article writing. I love my EzineArticles!



Kisha N Rivera
http://ezinearticles.com/endorsements/

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jeudi 20 novembre 2014

[EzineArticles] How to FAIL at Network Marketing on Social Media

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How to FAIL at Network Marketing on Social Media EzineArticles.com Logo
Social Media Opens Doors - Don't Let Them Slam in Your Face!

When it comes to business, social networks are an amazing communication tool. They connect new relationships and re-kindle the old. They facilitate conversation, help organize events, and spread information. They can even be a great place to promote your business… when you do it correctly!

If you're active on a social network, such as Facebook, you may know a person who uses it to SPAM their business promotions. They push their products, invite you to countless events, pretend to be genuine, and simply plug your feed with endless promotional JUNK until you're compelled to unfollow or defriend them.

Because some of our article writers are involved with affiliate or network marketing, we want to share some insight on the best practices.

So, how do you know when your social network promotion is pushing the limit? Easy.

Here are 3 people you DON'T want to become.

The "Get Rich Quick" Girl – This young lady joined a network marketing business because she wanted to be a stay at home mom and make quick, easy money while doing it. She doesn't have business experience, but her brand ambassador assured her it would be simple. She primarily uses Facebook to promote her products, and her posts sound more like a PLEA than a quality pitch. A supportive friend asked for product information and she simply led them to a website to answer their questions. She mysteriously stopped selling after 6 months.

Lesson: Network marketing isn't a "get rich quick" solution. It requires dedication and hard work. If you're going to sell a product, know your product! Compare it to a person who goes to work, but doesn't know how to do their job. They won't have a paycheck for long!

The Cult Recruiter – This person knows they need to get others on board in order to succeed. He spends hours sending messages to everybody on his friend lists. He tags people in all of his posts about the product. Slowly you start seeing more people you know joining his "cult." He continues to push the "cool factor" and makes it seem like everybody is joining. Ultimately, he dedicates too much time to recruiting his clique and everything falls apart because the product was a failure. He loses friends in the process.

Lesson: Don't be a bully. Be sure people join for the right reasons. Running a network marketing business shouldn't be something you lose friends over because of the false promises you made. Make sure you BELIEVE in your product!

Miss Insincere – She fills your news feed with product testimonials that were copied from others in her network marketing circle. She posts terrible quality graphics and photographs that she found in an image search of her company name. Her posts are obnoxiously long and you wonder: Does anybody actually read all of this?

Lesson: Be genuine in your Facebook posting. People will know if you took the time to compose the post. They will know if you simply plugged in images from others in your niche. Don't write a novel. Do be short, sweet and sincere.

To Recap Our Points:

1. Be dedicated and ready to work hard.
2. Know your product inside and out.
3. Believe in your product.
4. Don't make false promises to recruit others.
5. Be genuine in your efforts.
6. Don't SPAM your social circle.

Follow these principles and you're on the right track to build a successful affiliate or a network marketing business for the right reasons!

Looking for more social media tips? Re-visit these blog posts:

- Stop and Listen: A Guide to a Solid Social Media Strategy
- 10 Social Media Marketing Mistakes to Avoid
- Top 7 Tips to Social Media Holiday Buzz

Do you have any tips to share with those who do network or affiliate marketing on social media? Post your thoughts in the comments below.
To Your Article Writing/Marketing Success & Passion!
Courtney, Member Support Manager
Courtney, EzineArticles Member Support Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



P.S. Do you want to be notified when new articles are written on a topic of your choice? You can sign up for the EzineArticles.com New Article Email Alert Service here.

EzineArticles Member Endorsement
Meiah Shaun "Giving Me the Exposure That I Need"

I am excited about being a part of EzineArticles as an Expert Author. It has been a learning process for me. I am a Christian Author and I will be publishing 2 books in the 2014 year. Publishing some of my articles on EzineArticles is giving me the exposure that I need to market myself to potential customers. I'm grateful for the opportunity to express my message to the world!



Meiah Shaun
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vendredi 7 novembre 2014

[EzineArticles] 5 Ways Reading Can Help Generate Content Ideas

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5 Ways Reading Can Help Generate Content Ideas EzineArticles.com Logo
Out of Ideas? Start Reading!

Every day we are constantly reading. We read emails, text messages, news articles, street signs, product packages … the list is endless! In all of the reading we do, we can use it to our benefit to see things from a new angle and write about what we read.

Recently we published a blog post titled, '5 Ways Reading Can Encourage Better Writing Techniques.' The blog post discussed the value of reading in order to improve your techniques as a writer. In this post, we are going to cover ways that reading can help you generate ideas for your article writing.

Use the strategies below to help you develop new and interesting content for your readers.

Reading for Ideas

1. Play the Opposite Game: While reading material in your everyday routine, make a conscious effort to take note of the message or point in what you read. Next, consider how you could switch up the angle. If something you read discussed which tools you should use, write an article in your niche that includes which tools to avoid. If you read tips to succeed, your next article could cover areas that are blocking success in your niche.

2. Brainstorm Reading: Challenge yourself to complete a book, magazine, or an article and write down an article idea after each paragraph, page, or chapter. The idea can be anything. It can be based on the events, feelings, struggles, or successes discussed in what you just read. The point is to jot down a quick idea and continue reading. When you're finished reading, you will have a large variety of ideas at your fingertips.

3. Critique the Critic: There are thousands, if not millions of critics on every subject matter. They spend their time glued to screens, testing countless products and writing reviews about each and every experience in order to deliver the most honest and effective review for their audiences. Read reviews from all different sources and learn how their content is formed. Take notes on what was done right, then think about how you can use those strategies in your future articles!

4. Scour the Headlines: Go to your favorite print or electronic news outlet and read the headlines. Look for descriptive verbs and nouns that could be written about from the perspective of your niche. For example, a headline reading, "A Crisis in a Small Town," could generate an idea to write about a crisis from the angle of your niche. Or, you could write about how your niche fits in to small town life. Get creative!

5. Tell a Backstory: Next time you're reading, think of the story behind what you read. With just a bit of research you can discuss the way something came to be as it is today. Share the history of a product, brand, or cultural occurrence. Think beyond what you read and write a piece for somebody who wants to know more about the backstory. P.S. If you enjoy storytelling, I suggest checking out our Tell Your Story Article Template Package for great storytelling ideas. You can find it at the bottom of the page here.

Reading benefits our skills as a writer in more ways than we realize. Next time you're reading, whether for pleasure or simply in your daily routine, take a step back and consider how you can turn a piece of content into an article of your own.

Ideas are everywhere!

Do you have any strategies to generate new content ideas? Please share in the comments below!
To Your Article Writing/Marketing Success & Passion!
Courtney, Member Support Manager
Courtney, EzineArticles Member Support Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



P.S. If you're stuck on ideas, we highly recommend trying our 'Build Your Own Article Template Packages' to ease the writing process. For as low as $6.14, you can purchase 15 article templates! Make your purchase here.

EzineArticles Member Endorsement
Chi Chi Okezie "EzineArticles.com Has Offered a Professional and Credible Platform for Building My Brand and Expertise"

I have been a member and submitting articles with EzineArticles.com for 6 years ago to the day (December 17)! As a business entrepreneur, speaker and instructor, EzineArticles.com has offered a professional and credible platform for building my brand and expertise.

Many freelance writers have been able to find my online articles, request interviews, feature me in their publications and offer paid speaking engagements. I also use the articles to further connect with potential clients and add value. My second published book, through my company, is a compilation of 16 articles that I published through EzineArticles.com. I have been able to sell and promote the book through various business events.


Chi Chi Okezie
http://ezinearticles.com/endorsements/

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mercredi 29 octobre 2014

[EzineArticles] Trick or Treat! Quit Tricking Your Audience into a Bad Experience!

Trick or Treat! Quit Tricking Your Audience into a Bad Experience! EzineArticles.com Logo
Are You Scaring Your Readers?

October 31st is Halloween in the United States. It's a time of year that's fun to scare unsuspecting friends or "trick or treaters" with frightening masks, creepy costumes and spooky decorations.

Let's pretend it's Halloween in the world of article writing. Can you think of things that would turn away readers? Perhaps it's terrifyingly long, never-ending articles, bone-chilling topics, or maybe an in-your-face startling approach.

As an Expert Author, you should avoid any alarming tactics that will disturb your audience. It's crucial to practice pleasant communication so your readers don't end up running for their lives!

Listed below are 15 tips on etiquette to stop scaring away your audience. Follow along closely, you may be guilty of some of these without realizing!

Article Writing: Does it Need a Makeover?

1. A Never-Ending Terror: Be thorough when you present the information that you've collected, however, don't take forever to unravel content and then trail off without making a point. Don't exhaust your readers, keep it short and sweet, and get to the point!

2. Fear-Provoking Conspiracy Theories: Not every topic is entangled in a conspiracy or global cover-up. While these theories can be interesting and will create chatter, it is difficult to maintain truth. It also takes a lot of effort to keep up with the reaction from readers! Stay optimistic and write about improving conditions, not just unleashing negative opinions.

3. Dismembered Grammar: Complex sentences that are disjointed and confusing to understand will turn your readers away in the first paragraph. Write in simple terms. Many times "more is less" when it comes to wording. Reread your material and get an extra set of eyes to look it over before it's finalized.

4. Ghostly Knowledge: You've no doubt come across a "dull" article. The author claims to be an expert and the only real tip is to purchase a product or look online for more information. Be specific and provide informative detail so your readers can see the benefit!

5. The Monstrous Paragraph: Bulleted lists, clear headings and short paragraphs are the key to presenting an exceptional article. If you are accustomed to only using one or 2 paragraphs, you're not utilizing the full power of article layout. Make your article pop by perfecting the design.

Web Design: Is it in Style?

6. Decrepit Technology: If you use a smartphone or tablet, doesn't it annoy you when the website is horrible to read? Responsive web design is top priority, as it will scare away potential customers if not implemented. You can read more information on responsive design by visiting here.

7. Eternal Loading Pages: One of the quickest ways to lose readers is to test their patience by allowing links to load at a snail's pace. Be persistent and check your load times to solve broken or slow links before you're the only one waiting ... for anyone to look at your site.

8. Complete Darkness: If a reader clicks your link and is required to give their contact details for any substantial amount of content, they will exit your page! Don't leave your readers in the dark. Turn on the light and build their trust by providing the content they came to find.

9. Horrifying Maze: Intuitive navigation can be tricky to display and implement on a website. Your goal should be to make any topic easily found within a click or two. If a simple topic takes too long to figure out, your readers will be on your competitor's site having a much better experience.

10. Sensory Overload: An unorganized and flashy website will make your readers' heads spin. Your site should be structured professionally, with the most important pieces featured. You don't want your audience to go blind trying to digest everything.

Video Marketing: Have You Looked in the Mirror?

11. Spine-Chilling Speed: There's a difference between displaying confidence and talking too fast. When you're creating videos, quality is still preferred over quantity. Relay your best tips in a short and concise way, and always speak clearly. Unless you're an auctioneer, you're not required to speed talk your way through a video.

12. Mysterious Message: Even if you have a million ideas to share with your readers, you shouldn't share them all at once! Before finalizing your video, seek a friend's advice on how easily they understand your tips. If you see them scratching their head, keep working at it.

13. Sucking the Life Out of Valued Customers: When you have valued customers who continue purchasing from you, the worst thing you can do is suck the life out of them by pressuring them even more. Give them space and offer something for free that will relieve the tension. Recurring customers are key!

14. Devilish Intimidation: When you're marketing with videos, it can be a habit to push products with "limited time offers" or bundles to help your customers save money. However, this can be intimidating and you may come out as the bully. Rethink your marketing efforts and refrain from sly, pushing language.

15. Bad Disguise: While it can be a good change to step out of your comfort zone, it's not always a good game plan to completely alter your appearance or personality. This relates to videos because you are seen in the flesh, and your audience will judge you. Be yourself and smile! You'll win them over this way.

If you're able to avoid all of the scary tricks above, your audience is sure to be treated by your articles and website material.

If you do find you've been guilty of some of these spooky tactics, it's not too late to meet the needs of your readers. Check out our related post by reading 7 Keys to Repair a Severed Connection with Your Audience.

Keep in mind, the only people you should be scaring away is your competition!

Happy Halloween to all of you!
To Your Article Writing/Marketing Success & Passion!
Courtney, Member Support Manager
Courtney, EzineArticles Member Support Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



P.S. Read last year's Halloween blog post titled 'What Writers Can Learn From Zombies, Werewolves, and Vampires' here!

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Without the opportunity to use article marketing and specifically EzineArticles.com, I know that these measurable results would not have been achieved. The quality of your site draws thousands of readers as well as allowing submitted articles to be reproduced globally. Making a web site search engine friendly is one step in Internet marketing but having traffic and spreading credibility as a subject matter expert of business related topics are two other critical steps.

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vendredi 24 octobre 2014

[EzineArticles] The Rules of Capitalization

The Rules of Capitalization EzineArticles.com Logo
Uppercase or Lowercase? Learn the Case!

The definition of capitalization is fairly simple. It's the practice of making certain letters uppercase, or capitalized, when needed. Knowing when to use proper capitalization isn't as simple, especially for non-native English writers.

When it comes to capitalization, it's important to use the correct case because it lends to your credibility as a writer. If an article contains excessive capitalized words in unnecessary situations, it will send a message of inexperience to the reader. If a brand or proper name isn't capitalized, it could send a message of disregard for the lack of attention to detail. Bottom line, it's essential to use the correct case!

If you're unsure of when to use capitalization in your writing, review the rules and examples below to give you a better idea.

Staple Rules

#1: Beginning of a Sentence
Always capitalize the first letter of a word in the beginning of a sentence.

#2: The Pronoun "I"
Always capitalize the pronoun "I" and its variations: I'll, I'm, I've, I'd.

Rules of Proper Nouns

A proper noun is different from a common noun in that it refers to a specific, distinctive person, place or thing, rather than a generic person, place or thing. These include:

#3: Names of People
Capitalize public figures, specific people, and specific nicknames.
  • Uppercase: Mother Theresa, Stephen King, my sister Amanda, my friend Scooter
  • Lowercase: charity worker, writer, sister or friend (when used generically)
#4: Names of Places
Capitalize landmarks, buildings, geographical regions, cities, states, countries, and continents.
  • Uppercase: Central Park, Willis Tower, North West, Los Angeles, Florida, Canada, Europe
  • Lowercase: the park, the building, left, city, state, country, continent
#5: Names of Organizations
Capitalize political, government, national, racial, social, civil, religious, and athletic groups.
  • Uppercase: American Red Cross, Peace Corps, New York Yankees, Chinese, Democrats
  • Lowercase: community, charity, the baseball team, politicians
#6: Brands
Capitalize specific product names, names of companies, names of websites, and trademarked words.
  • Uppercase: Kleenex, Apple, iPad, Yahoo!, McDonald's
  • Lowercase: tissues, cola, tablet, cheeseburger
#7: Dates
Capitalize days of the week, months of the year, and holidays.
  • Uppercase: Monday, December, Halloween
  • Lowercase: today, next month, the party
#8: Family Members
Capitalize the names of family members when you're using the family title in place of their real name; and capitalize their family title when it's part of their name.
  • Uppercase: I love Mother. / My Aunt Mary is funny.
  • Lowercase: I love my mother. / My aunt is funny.
#9: Professional Titles
Capitalize professional titles when they precede a name, but not following the name.
  • Uppercase: You should call Mayor Jones.
  • Lowercase: I called John Jones, mayor of Rockville.
#10: Acronyms
An acronym is an abbreviation of a longer phrase represented by a series of letters. Acronyms should be capitalized.
  • Uppercase: SEO, MLM, JPEG, MLB, ATM
  • Lowercase: Very few exceptions because acronyms often abbreviate proper nouns.
Ultimately, the rules of capitalization include many more scenarios depending on the unique situation. In this list, we included the most crucial rules in order to ensure everybody has a grasp on the case of capitalization.

Always do your best to use correct capitalization and to avoid using capitalization when it isn't needed.

We realize it can be tricky; if you're not sure, do your research and don't hesitate to ask!

Do you have any questions about capitalization in specific instances? Comment below!
To Your Article Writing/Marketing Success & Passion!
Courtney, Member Support Manager
Courtney, EzineArticles Member Support Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



P.S. We share more writing tips on the EzineArticles Facebook Page.

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Writing for EzineArticles keeps me involved in life and learning. I've written articles on topics I never thought I would write about and enjoyed the challenge. My articles have been published thousands of times and translated into Spanish, Japanese, Arabic, and many other languages. EzineArticles keeps my name on the Internet and this helps me market my books. Most of all, writing for EzineArticles.com keeps me doing what I love so much - writing.

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