lundi 30 mai 2011

[EzineArticles] Secrets Article Template

Secrets Article Template EzineArticles.com Logo

What's your secret?

Maybe you have some uncommon way of dealing with an everyday problem, or you've developed a faster or cheaper way of doing something. Either way, you know something most other people don't know. In fact, as an expert in your niche, you probably have quite a few secrets, but you may not think of them like that.

Strangely, in the case of article writing, the "secrets" you share are the ones that define you the most.

Your secrets are the unique concepts and facts that you have about your niche. You share some of your best secrets every once in a while in articles. Of course, you save some of those secrets to be shared elsewhere, but article writing is a great avenue to share your expertise.

This article template is a great way to share those secrets in a succinct, guided way.

Just follow these steps:

  • Choose a Secret - Whatever you choose needs to be something that the general population doesn't know already. It could be a startling fact or little-known process that you're ready and willing to uncover.
     
  • Write a Captivating Title – Don't give away your secret in the title. Use this part of the article to build interest in the topic, but don't over-hype the secret. If you exaggerate the secret in the title and under-deliver, readers will notice.
     
  • Share the Secret – In the introductory paragraphs, share the secret and explain it as well as you can. If you're outlining a secret recipe or step-by-step process, use an ordered list to organize the steps. If your secret is better told in paragraphs, take that route.
     
  • Explain Why It's Not Widely-Known – Up until this point, your secret has been just that - a secret. Think about why it's such a special piece of information or why it hasn't become common knowledge and share your thoughts.
     
  • Tell Why You're Sharing It – Whether you're just in the mood to help people out or you want to announce a better/faster/cheaper solution to everyday problems, explain to your readers why you've decided to share the secret.
     
  • Recap the Secret – Now that the secret is out, recap what it is, what it means and why you're sharing it in the conclusion of the article. Highlight the main points and summarize to conclude the article.

This secret-sharing article template is a great way to connect with your readers on a new, more personal level. Feel free to play with less formal writing when working with this template. Some authors pretend that they're actually "whispering" the secret in their writing. That can be a different way of showing your lighter side as a writer.

Use this article template today to boost your credibility and reputation as an author with one-of-a-kind secrets about your niche.

Have you ever written an article based on one of your secrets? Visit this post online and leave a comment to share your experiences.

Christopher M. Knight To Your Article Writing Success & Passion!
Christopher Knight
Christopher M. Knight, Publisher
http://Blog.EzineArticles.com/
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PS: Check out last Friday's post on how to earn the respect of your readers by building your own brand identity.

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I have posted 31 articles on EzineArticles and this resulted in over 5,500 views with a clickthrough rate of 2.2%. Though this does not sound like much, it sure keeps me busy with clients ordering SEO articles and web content constantly. Cheers to EzineArticles.com. I just love it!

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vendredi 27 mai 2011

[EzineArticles] From My Desk To Yours - 29th Edition

From My Desk To Yours - 29th Edition EzineArticles.com Logo

EARNING THE RESPECT OF YOUR READERS
By: Penny, EzineArticles Managing Editor

Does this scenario sound familiar?

You've just created a great new product or service that you believe in 100%. It's fully developed and ready to be introduced to the world. However, now you face the steep up-hill climb associated with promoting an unknown brand. Oh, and don't forget that your target audiences is already receiving an overwhelming amount of messages and attention from your bigger, more established competitors.

With just a small fraction of the resources of those established competitors, it can be a real struggle to make a name for yourself.

Unfortunately, sometimes the end result of this scenario is that an author tries to "piggyback" on the success of other, bigger brands and capitalize on that success to bring attention to their own brand. You may have heard of this act of piggybacking referred to as a false designation of origin or a bait and switch tactic.

Bait and Switch

Here's how it usually happens: An author baits readers in by using a popular brand name in the title and body because the author knows people will be interested. The author then switches and leads readers to a lesser-known product in the Resource Box and links.

For example, authors Ned and Tom write an article on how America loves ______________ (Fill in name brand candy bar here) and proclaims them to be the most delicious candy bar available today only to end with a Resource Box that reads as follows: "If you love ______________ (Same name brand), you'll really love Ned 'n Tom's Crispy Rice Chocolate Bars. The same great taste as candy bar you love without the hefty price tag. Visit us today."

Bait and switch is not the way to earn respect from your readers. In fact, it's a form of fraud and it will always backfire. It leaves readers with the impression that your product is shady and can't be trusted.

Our editors are constantly on the lookout for authors trying to use bait and switch tactics. You, too, should combat this disreputable form of article writing in your own way. Here's how you can do it, too:

  • Don't Lean on Other Brands - Build your own brand identity with respectable, well-written content. The bigger brands don't want to be associated with you in any way if you try to bait and switch people. This can lead to legal action on their part through things like cease and desist letters, etc.
     
  • Think About Your Audience - Put yourself in Ned or Tom's shoes for a minute. Think about the value they are providing to their audience. Is an article about how America loves Nestlé Crunch bars going to provide real value to the reader? Not really. Now, it doesn't need to be a mind-blowing idea, but it does need to be original and valuable. Instead, they might consider writing on the history of milk chocolate or give a special recipe for a dish that uses chocolate. That type of content is based on real insights and gives useful information.
     
  • Deliver Value on Your Website - When a reader clicks through on the link in a Resource Box, they develop a first impression quickly based on what they see. Stand behind the content in your articles and what you provide on your website, and make sure you deliver on the promise you make regarding link content. Authors who resort to bait and switch tactics often have little to no expertise in the area they're writing about and it shows in the article and on their paper-thin website. They also promise content in the Resource Box that's never delivered on their linked website.
     
  • Focus on YOUR Niche - What's your goal with article writing? What's your target audience actually looking for? You'll have the most success finding topics valuable to your audience based on when the answers to these questions overlap. Conduct research and target people who can specifically benefit from what you have to offer and write with them in mind.

The best route to take when doing anything is the honest, admirable route, not the one that involves using a veil to cover up your real intentions. Earn the respect of your readers by incorporating these tips today and avoiding deceiving activities like bait and switch.

Any thoughts/comments? Feel free to share them by visiting this post online here.

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
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PS: To discover all about the best strategies to build credibility and trust with your readers and learn a step-by-step system for article writing, click here and pre-enroll for The EzineArticles Formula Class that starts on June 15th.

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I have been an EzineArticles author for about 5 months now. I have experienced unprecedented and phenomenal results through my involvement. I have received emails and calls from people wanting to co-author their books or have me write for their blogs.

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mercredi 25 mai 2011

[EzineArticles] A Healthy Diet for Your Article Body

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A Healthy Diet for Your Article Body EzineArticles.com Logo

Our Own Article Body Pyramid

You fuel your body with foods from the food pyramid, like grains, fruits and vegetables and, really, your articles are no different.

It takes a steady diet of high-quality keywords, originality and portion control, along with several other elements to build and maintain a health article body.

Unfortunately, just because most of us know the keys to a healthy lifestyle, it isn't any easier to resist the temptation and take the easy way out by resorting to eating junk food and limited exercise. The people that are the best at maintaining a normal weight get there by genuinely changing their lifestyle.

Again, this is no different in the article writing world. In today's video, I'm going to share the six parts of our own Article Body Pyramid to help you keep up a healthy article writing style. Plus, I'll go a little more in depth to help you understand what each of the six parts mean.

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Here are the parts to our Article Body Pyramid from the video:

  • Quality, Original Content - The average web surfer is looking for unique and informative content, so give them just that. We're talking about your "Grade A Top Choice" expertise shared through unique tips, techniques and analysis. This builds credibility. The more quality information you feed your articles, the stronger they become.
     
  • Deliver on Your Promise - Fill your article body up with content you promised in your title. For example, if the title of your article is "5 Tips to Change a Flat Tire," give five tips to change a flat tire in your article body. Not three tips, not four tips … five tips. Anything short of that expectation will confuse your audience and result in a poor reader experience. So, make sure your article body has a good helping of what is promised.
     
  • Spelling and Grammar - This also includes proper punctuation, capitalization and sentence structure. There's no faster way to lose credibility with your readers than publishing an article that's littered with grammar and spelling mistakes. Remember, you only get one first impression, so load your article body up with proper English and cut the gristle.
     
  • Benefit-Focused Words - Keep your article body in good shape by using benefit-focused words that are clear and precise. Make your articles easy to read and don't assume everyone thinks like you or knows what you know. Just because you know everything in your niche, doesn't mean your readers will understand all of the associated lingo as well. Also, try and write for a global audience. As you write, imagine someone from a different culture is reading your article. This will help you avoid verbiage that could be misleading to part of your audience.
     
  • Portion Size - Your article body needs to be the right size. Not too big and not too small. According to the EzineArticles Editorial Guidelines, the body must be between 400 and 5,000 words. We recommend 400 to 750 words as the ideal, healthy size for your article body. Feed your article too many words and it may become full of unnecessary information. Feed it too little and it'll be starved for content.
     
  • Keywords - Keywords are like vitamins, they turbo charge your body. They help with search optimization and ensure your article stays on topic, but use them sparingly. For every 100 words, your keyword may be repeated only twice. Aim for only one, but if you have valuable content, you will be allowed to use two. To avoid writing articles that sound keyword dense, read your entire article aloud before submitting it. This will give you a chance to step back from the piece and observe the way the words work together. If it doesn't sound right, make some changes.

Use these tips to help maintain the health of the article bodies in your articles now and in the future. Also, feel free to share your own article body health tips by visiting this post online.

Marc, EzineArticles Communications ManagerTo Your Article Writing Success & Passion!
Marc
Marc, Communications Manager
http://Blog.EzineArticles.com/
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PS: For more tips and techniques on how to keep your article bodies healthy and full of great content, check out The EzineArticles Formula Home Study Course.

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The website EzineArticles.com has really transformed my online, literary and commercial life by giving me an unprecedented opportunity to expand my intellectual and financial horizons.

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vendredi 20 mai 2011

[EzineArticles] The Value of Diamond Membership

The Value of Diamond Membership EzineArticles.com Logo

An Elite Community at EzineArticles

A little over 2 months ago, we unveiled a new membership level to identify the top 1% of authors who are completely focused on quality in their article writing. We chose to name the new level "Diamond" to show that any author granted an upgrade request to Diamond level represents the "Best of the Best" when it comes to article writing.

The Diamond level stands at the peak of our membership pyramid and represents the ideal Expert Author.

We are continuing to receive and evaluate upgrade requests, and we still have our sights set on that 1% benchmark. In this video, I share what it takes to attain the highest level of membership, what it means to those who have it and how to request a Diamond level upgrade.

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What Diamond Membership Means

Diamond authors make up the most elite community of writers at EzineArticles.com. The community has earned respect through the expertise of each individual author and the quality of the author's insights. They make up the top 1% of members because every article they submit is incredibly original and unique, just like a diamond.

For most authors, the act of attaining Diamond level membership isn't the end of a journey but a new beginning because it opens the door to a whole new level of opportunities. We're interested in helping you achieve your article writing dreams and aspirations because we value your expertise. In order to help, we provide:

  • Faster Response Times - Your article submissions and emails to Member Support will jump forward in the response order - ahead of Basic, Basic Plus and Platinum members.
     
  • Unlimited Submissions - No waiting for account reviews to get more submissions. Diamond authors receive an unlimited amount of article submissions, which means there's no end to the potential traffic your sites could be getting.
     
  • Feedback From the Team - We know that even the world's shiniest diamonds need a little polishing once in a while to maintain their sheen. We want you to have all the tools and resources you need at your disposal to keep your expertise sharp so you, too, can shine. Therefore, you'll come to expect 1-on-1 direct assistance from EzineArticles Team members, including the Managing Editor, when you need it.
     
  • Preventative Assistance - When we evaluate your account, we'll alert you of any potential roadblocks we can see in your future. We'll educate you so you can quickly learn what it'll take to accomplish your goals.
     
  • Icon of a Diamond - Your Diamond membership speaks for itself as we put a shiny diamond icon next to your name in articles to let readers know that you're among the most trusted authors.

If you haven't asked for an upgraded to Diamond yet, don't be alarmed. There's still room for you in this exclusive community, as long as you fit the eligibility requirements.

Eligibility Requirements

  • A minimum of 10 live articles
  • 100% complete and clean account profile
  • Zero or minimal article rejections on your account as a whole (including alternate authors)
  • Articles 100% unique and exclusive to you
  • Content is transparent for easy digestion and understanding
  • Quality delivered continuously throughout
  • Each landing page URL in an article matches the content of the article and delivers a positive end user experience

Requesting Membership

If you fit these requirements and you think you have what it takes to join this exclusive, highly sought-after community, we encourage you to request a review of your account today.

You can check on your eligibility by logging into your EzineArticles Author's Area, selecting "Account Manager" and clicking on "View Account Status" from the drop-down menu.

If you still have some requirements left to fulfill, they will appear on this page with links to more information.

If you've met the eligibility requirements, you'll see the page has a text entry box. In the entry box, tell us why you think you deserve to be a Diamond level member. Once you submit your request, our team will review your account for a possible upgrade.

Get started today by checking that you fulfill the basic requirements. If so, you'll have that Diamond in no time! Feel free to contact us if you have any questions about a request. We'll give you specific ideas on how you can improve your writing.

Diamond level authors are in a class of their own. Do you have what it takes?

To view this Blog entry online, watch the video and post a comment, click here.

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Marc, EzineArticles Communications ManagerTo Your Article Writing Success & Passion!
Marc
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PS: Check out this past Wednesday's blog post on misused words. In the post, we expose some of the most common spelling errors missed by spell check programs that you should be watching out for.

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Writing has always been a particularly favorite past-time of mine, but years intervened and I slowed down. EzineArticles got me going again because of the quality expected from authors. Thank you for making sure this is a site with exceptional authors!

Ellyn George
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mardi 17 mai 2011

[EzineArticles] Finding Success As An Online Business Owner

Finding Success As An
Online Business Owner
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Knowledge Is Power

As an online business owner, you have lots of different things you need to stay on top of to push your business forward and remain profitable. If you're just starting out, it might seem overwhelming when you consider all of the different things you need to learn.

Picture this real world scenario. You come up with a great idea for a business, find a domain that works, register it, DNS it and get the website up and going. That's a feat that many of you have already conquered. You now start to consider all of the avenues you can use to drive traffic to your brand new online business:

  • Article Writing and Marketing
  • Social Media
  • Online Advertising Campaigns
  • Traditional Ad Copy
  • Email Lists
  • Blogs
  • Forums

There is a lot to learn and it can seem overwhelming, but you can simplify things by concentrating on one thing that will allow you to have success with every single item on the list above. The one skill you MUST have to be ultra-successful online is the ability to write.

You don't need to be a professional wordsmith, but you need to have a basic understanding of words that work and an ability to convey information to your prospects and customers in a way that captures their attention.

In today's online business world, very little face-to-face communication or even communication via phone takes place.

The EzineArticles Formula Classroom Is Back!

The EzineArticles Formula Classroom is an article writing training course that touches on many of the tools listed above with a heavy concentration on article writing and marketing. A HUGE ancillary benefit you'll pick up by investing in this course is learning writing skills that will allow you to take advantage of the tools you have in front of you.

We guarantee you'll find tons of value inside of The EzineArticles Formula that scales way beyond article writing and marketing. If you go through this entire course and don't feel like it was one of the best investments you ever made, we'll either make it right for you, or refund your money.

Check out what people are saying about this course:

"WOW! What a great course. I'm really learning and enjoying it. It was a lot more than I expected. You greatly exceeded my expectations." - Frank Morrell

"This course has been fantastic! I am really excited about the potential here on EzineArticles. I am very happy that I signed up for the course and everything is clearly explained. I particularly like the workbook exercises and checklists. I also like the PDFs because I learn so much more by reading the material. Thanks again for a great job!" - Patricia Hines

"I want to thank EzineArticles. Congratulations on providing such value for the money." - Liz Parker

As a student of this course, you'll work your way through 10 modules over 5 weeks. This course is comparable to anything you'd find at a leading university and was designed to bring you up-to-speed quickly. It comes complete with checklists, videos, quizzes and the ability to interact with EzineArticles instructors and your peers. It's loaded with tips, strategies and secrets you could only get from the experts at EzineArticles.

The classroom opens back up on June 15th, and is limited to 200 students. This limitation isn't hype. We want everyone to take full advantage of the interactive component this course offers. We had to turn a few folks away the last time around, so don't miss out on this great opportunity!

Click here to sign up for our waiting list and guarantee your seat in this one of a kind course:
http://EzineArticlesFormula.com/

To see this post online and leave a comment, click here.

Rob, Director of Online EducationTo Your Article Writing Success & Passion!
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This is an AWESOME training system. Has anybody told you guys lately that you're absolutely brilliant ... well you are!

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lundi 16 mai 2011

[EzineArticles] Expert Author Photo: A Step Toward Credibility

Expert Author Photo:
A Step Toward Credibility
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Uploading an image for your EzineArticles Expert Author Photo takes just minutes, but what you get in return is invaluable.

One of the challenges faced by authors just getting started with article writing is determining how to become recognized for your expertise and set yourself apart from other authors.

It can seem like a colossal goal to hope to become the go-to person in your niche based on expertise alone. But, if you take it one step at a time and use all of the resources available to you, the task doesn't seem so colossal anymore and you can actually start to enjoy the journey of becoming a respected Expert Author in your field.

One of the first steps in that journey is to connect your name with your face by uploading your Expert Author Photo.

Without an Expert Author Photo, your EzineArticles account doesn't stand out among the other face-less authors out there. By uploading a photo, you can start to gain credibility and exposure for your personal brand AND show that you stand behind your content 100%.

Plus, uploading your Author Photo is one of the prerequisites of Diamond level membership, so authors without a photo won't be eligible for a Diamond upgrade.

A Quick Refresher on How To Upload An Author Photo:

  1. Log into your EzineArticles Account.
  2. In the Authors Area, click on the Profile Manager drop-down menu and select Edit Author Photo.
  3. Click Browse and find the image on your computer.
  4. Once you select the photo you would like to use, click the Upload Photo button.
  5. To confirm, you should see the uploaded photo on the Edit Author Photo page.

Things To Keep In Mind:

  1. Photo must be an image or drawing of you.
  2. Including a prop or a theme related to your niche can make your Author Photo stand out.
  3. No business logos, symbols, images containing sexually explicit content or offensive material are allowed.
  4. Images must be in the JPEG format.
  5. Images must be under 100k in size.

Of course, your primary Author Photo is the most important photo of all, but once you've uploaded that you can enhance your account even more by uploading up to 100 different professional photos. All you need to do is scroll down to the Professional Photos box in the Edit Author Photo section of your account, upload an image and add a caption.

So go now and check to make sure your Author Photo is uploaded by logging in here. If it is, great work on your part. If not, it's time to find a nice photo of you, or take a new one, and upload it today!

Check out this post online and leave a comment by clicking here.

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
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PS: The article summary gives you additional space beyond the title to hook in readers. Check out last Friday's Blog post to see how you can use it to your advantage.

EzineArticles Member Endorsement
Brian Dodd "EzineArticles is the best Internet article site I have found."

EzineArticles is the only way I promote my business. Most importantly, EzineArticles has provided me with a great opportunity to get my business on the Internet.

My friends say that I am crazy for writing articles to promote my business, but I am dedicated and consistent in placing my articles on EzineArticles. I am a big believer in practicing what I preach and what I teach to my team members.

I write articles every day and will continue to do so. EzineArticles is the best Internet article site I have found. Everyone should take advantage or their great service.

Brian Dodd
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vendredi 13 mai 2011

[EzineArticles] The Perfect Article Summary

The Perfect Article Summary EzineArticles.com Logo

Today, we turn our focus to one of the often forgotten elements of each and every article - the summary.

It's one of a few things that's displayed on the EzineArticles homepage, the article's category homepage and RSS feeds along with links to the article. Apart from the title, the summary is one of the prominent things that'll spark a potential reader's interest in your article.

In other words, when combined with the title, it's the article writing equivalent of a first impression.

Good summaries give a short, accurate representation of the article so that readers can quickly get an idea of what can be gained from reading the article. In this video, I'll share 5 tips to help you create that perfect article summary to go along with each of your articles.

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Writing the Perfect Article Summary

  • Brief and Catchy - Good summaries are about 2-5 sentences in length and get right to the point. Don't waste any words that won't get you any closer to hooking in the reader. For example, you don't need to start each summary with something like "This article contains ..." Just get right to it.
     
  • Work Backwards - Write the entire article first, and then use your concluding paragraph as a guide for what to put in the summary. This is a good strategy, especially if you sometimes change the direction of an article while you're writing.
     
  • WHY, Not HOW - Sell them on WHY your presentation of material is important to them and let them know they'll get the HOW if they continue reading. Convince potential readers that your article will be the place for them to get quality, original information.
     
  • Avoid Telling All - Don't put all of the information from the article into the summary. If you do, you'll decrease the likelihood that people will actually read your full article. Keep your tips and strategies out of your summary so readers feel compelled to read your article.
     
  • No Promotion - The summary is not a place for promotional material. So, never include your name or your email address. Never use any links or blatant self-promotion. And never use your article summary for a personal sales pitch.

NOTE: If you don't put anything into the Article Summary field on the submission form, we'll automatically use the first 2 or 3 sentences from your article body as the summary.

The perfect article summary is within reach. Now, go and use these tips when crafting your next set of articles to get more potential readers interested and reading your great content.

To read this Blog entry online and leave a comment, click here.

Marc, EzineArticles Communications ManagerTo Your Article Writing Success & Passion!
Marc
Marc, Communications Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: To discover more great tips on how to generate more interest in your articles and develop a steady flow of traffic back to your website, check out The EzineArticles Formula Home Study Course.

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