lundi 30 juillet 2012

[EzineArticles] A Guide to Managing Alternate Author Names

A Guide to Managing Alternate Author Names EzineArticles.com Logo

Preserve Your Brands with Alternate Author Names
By: Vanessa, Editorial Manager

You play multiple roles in your professional and personal life. Why not create a brand for each of your specialties?

Creating a different brand for each specialty allows you to be specific in each niche without appearing suspicious to your reader. Readers are more likely to trust an expert who specializes in one thing rather than a person who claims to know many different things on a wide variety of subjects, i.e. a "Jack of all trades, master of none."

For authors, building a brand begins with creating an alternate author name.

What's an Alternate Author Name?

Alternate author names include co-authors or pseudonyms. A pseudonym or pen name is often adopted by an author to spread their talents into a new niche. You can also use an alternate author name to differentiate yourself from another notable author or to avoid overexposure. Additionally, a pseudonym can be adopted by a ghostwriter to leverage the credibility of another author or brand.

For example, imagine you're a business manager who manages a creative solutions team and you have published articles on management. You could choose to write articles for creative solutions under another author name to preserve your management brand. Additionally, based on your experience as an Expert Author, you could choose to write about your article writing experiences under another author name.

When Should You Add an Alternate Author Name?

Use these questions to help you determine whether you should add an alternate author name to your My.EzineArticles.com account:

  • Did another author collaborate or jointly write an article with you? Add the name of your co-author so your names can appear together on the article or articles.
     
  • Is the article topic outside your primary niche (e.g. Writing Articles vs. Management)? Keep niches separate and organized by designating one niche per name.
     
  • Are you writing on behalf of a company or a client? Submit the article under their name (whether it's a pseudonym or real name), but ensure you have their permission before you do.

How to Add an Alternate Author Name

For ease of use and organization, you can add an alternate author name by creating a new EzineArticles profile from within your account. To add a new profile (a.k.a. alternate author name):

  1. Log into your My.EzineArticles.com account
  2. Select the Expert Author name dropdown menu in the upper-right corner of your screen
  3. Select "Add a new profile"
  4. In the pop-up window, read the Alternate Author Name Terms of Service
  5. In the Author Name field, enter your desired Author Name
  6. Ensure the checkmark box is selected to switch to the new author name profile upon creation
  7. Select "Create"

Begin building your brand by using the above tips. Create strength, confidence, and credibility in your articles and platform at large by choosing your author names wisely. For more information, discover how to stay on the right path to managing multiple brands by clicking here.

Do you use pen names? Share your author name tips, suggestions, or questions by visiting the comments section of this post online!

Vanessa, Editorial ManagerTo Your Article Writing Success & Passion!
Vanessa
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vendredi 27 juillet 2012

[EzineArticles] Time Management Strategy for Success-Driven Expert Authors

Time Management Strategy for Success-Driven Expert Authors EzineArticles.com Logo

Stop Wasting Your Time!

Does article writing sometimes make you feel like poor Gertrude? You set a goal. You vowed to write no matter how long it took. Time passed while a multitude of emotions swept over you; the words just wouldn't come!

Avoid meeting the same demise as Gertrude. Be more productive and get more out of your article writing efforts by considering how much quality effort you're putting into your article writing.

Measuring how much time you're putting into your articles on a daily and weekly basis will allow you to set reasonable article writing goals to become more efficient. Find what works for you so it fits around your lifestyle and your other responsibilities. In turn, your efficiency will help you become a better Expert Author and help amplify your platform.

Here's how:

First, identify your goals. Every task you perform should be related to a goal, whether it's professional or personal. For instance, writing articles might be related to a goal to become an authority in your niche. Write your goals down.

Next, release the time hounds. Faithfully track your activities and the time spent on those activities for at least one week. Use this Article Writing Plan Time Sheet (downloadable PDF) by writing down keywords for tasks, e.g. Draft, Write, Proofread, Email, Facebook, etc., and indicate the time you spent on each task (e.g. 20 minutes). Be as accurate as you can by noting the time spent. Also, if you're performing another task and you "quickly" squeeze in another task, like checking your email, jot a note down on you time sheet.

Finally, stay the course. It will seem like you're spending a lot of time just tracking your time. You may become frustrated as you start seeing how much time you spend on particular tasks, similar to counting calories and discovering just how many calories are in your favorite treat. Stay the course.

After at least 7 days of tracking, review the contents of your time sheet.

  • Identify Time Sinks: A time sink is an activity that takes up huge chunks of your time. Determine which of these time sinks were reactive (putting out fires) and those that were proactive (planned). Once you've determined your reactive time sinks, consider how you can adjust your schedule to proactively prevent reactive tasks.
     
  • Be Distraction Honest: Outside distractions and even self-induced distractions can break your productive focus. Identifying these will help you hone in on a pattern you can plan around (e.g. time sinks, family, etc.) to come up with distraction-defense strategies.
     
  • Inattentive Tasking: Multi-tasking can seem like the most productive period of your day, but it's a little like driving while texting, talking, monitoring your GPS, and finding your favorite song - something is going to go wrong because nothing has your full attention. If you find you have performed a ton of other little tasks while performing a larger task, try scheduling these little tasks and be disciplined to limiting your attention during those times to avoid inattentive tasking on more important tasks.
     
  • Assess Your Goals: How many tasks on your time sheet were goal-oriented tasks? How many were not? If you find your time fleeting before you and you aren't closer to achieving your goals, it's time to reassess the situation and strategically plan.

Find the times of your day you are the most productive for particular tasks and play around with your schedule. What works for one Expert Author, may not work for you and your lifestyle. Experiment. Find your prime time for each task by measuring your level of productivity and how much closer you are to achieving your goals. Then, when you're ready, try planning your article writing with this Editorial Calendar system.

Gain confidence in your article writing efforts with this effective system. What are your time sinks? Do you have a great time management strategy? Share your suggestions and questions in the comments section here!

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
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mercredi 25 juillet 2012

[EzineArticles] Develop Your Audience with Personas

Develop Your Audience with Personas EzineArticles.com Logo

Write Relevant Articles with a Persona in Mind

Buckle up. We've got a in-depth, audience-targeting strategy that you've got to try.

Understanding your audience is one of the key elements of success. Not only will it encourage new audience participation, it will help you discover changing patterns in your niche. It will also help you understand the current conditions that affect your audience's participation now and later. As a result, you will be able to write quality, informative content targeting your reader's needs and wants.

One audience-targeting strategy: creating personas. Personas represent segments of your audience to help you view your platform from your reader's perspective as well as align with their likes and dislikes. Here's how!

Who Are Your Current Readers?

The first step to audience development is recognizing your readers are approaching you, your articles, and your platform for different reasons. Talk, survey, observe, and gather data on your current audience via clients, customers, etc. Who are they and how invested are they in your niche?

Next, profile your readers. Begin by breaking your readership down into groups of readers, competitors, and publishers. Break these groups down even further, e.g. Readers = frequent readers, occasional readers, and infrequent readers. Use labels to help differentiate each group. Also, consider what their points-of-entry were, what maintains their connection to you (i.e. their point-of-interest), and barriers preventing them from becoming frequent readers. Record this information as well as any other pertinent information you gather into a profile summary.

Gather the above information before creating personas! Assumptions can be deadly to your success. Confirm your theories before putting them into practice.

Creating Your Audience Personas

Now for a little imagination! Using the profile summaries, construct personas or characters by defining the following characteristics:

  • Name and Age
  • Personality or Intelligence Type (e.g. extrovert, intrapersonal, etc.)
  • Field of Study or Occupation (i.e. what they know)
  • Point-of-Entry and Point-of-Interest
  • Barriers (i.e. actual and perceived)
  • Attitude and Expectations
  • Other Personal Characteristics

Using Personas to Write Quality Articles

Now you can put your personas into action. Consider a scenario or topic relevant to your niche. Then consider the persona's approach using the following four phases as a guide:

  1. Introductory - No previous knowledge of the topic.
  2. Intermediate - Some knowledge the topic; however, perceptions of topic may be skewed.
  3. Advanced - Knowledge of the topic and implemented principles of the topic.
  4. Expert - Firsthand, professional insights into the topic.

For example: Let's say I'm an expert on coffee who manages a small coffee shop. I have identified at least 9 personas, but for brevity's sake, we'll just take a look at Susie Hipster.

Susie Hipster, age 22, is an extrovert studying literature and has always wanted to host live music events. She was introduced to my coffee shop via word-of-mouth because a local band was playing. What keeps Susie coming back is the lively discussion with other hipsters who frequently drink coffee for 3-4 hours after 4:00 PM as well as seeking out musicians on music nights. Susie will not come in the morning because she fears older generations and believes mornings are for "conservative tyrants." Susie also believes all of the products in my store should be organic and free trade, but leather couches would be "hot."

Organizing bridge games for morning coffee-goers will not be relevant to Susie Hipster, but what will be? Music. What do I know about music? Organizing music nights. Using the previously mentioned phases, I can develop at least 4 articles targeting my Susie Hipster audience:

  1. Tips to Organizing a Live Music Event
  2. How to Book a Musician for a Live Music Event
  3. Pricing Strategies for a Live Music Event
  4. Evaluating the Success of Your Live Music Event

Isn't creating and writing for personas fun?! Bear in mind, people's attitudes and situations change. Revisit your personas from time-to-time to ensure they are still valid profiles of your audience and keep an eye of out for trends to be the first to address them with your audience. Above all, get more out of your article writing efforts by first targeting and then growing your audience with quality, relevant articles using personas.

Have you used personas to write articles? Share your suggestions or questions in the comments section of this post online!

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
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PS: Build your reader's trust by piquing their interest with a stellar introduction! Discover 5 techniques in this post.

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vendredi 20 juillet 2012

[EzineArticles] Writing an Effective Call-to-Action

Writing an Effective Call-to-Action EzineArticles.com Logo

Alluring Strategies and Top CTA Blunders
By: Vanessa, Editorial Manager

You did it! A reader has read your quality, informative article from title to conclusion. Now what?

Did you provide an effective call-to-action (CTA) in your Resource Box? If you didn't, you may be missing out on an incredible opportunity to foster a relationship with your readers and drive traffic to your blog or website.

A CTA is a pitch to your readers to urge or motivate them to take immediate action. When effectively used, a CTA can generate incredible results and increase your return on time investment.

Use these tips to write an effective and alluring call-to-action!

  • Desire - Readers are motivated by an empathetic link. Consider what problem they want to solve or what desire they want to achieve. Lead your CTA with it.
     
  • Convenience - Clearly prescribe a product or a service that solves the reader's problem or helps them achieve their goal.
     
  • Incentive - Encourage your reader to act by providing an enticement, e.g. a discount, a free gift, or a free download. To make it timely, use urgent language like "act now" to add a sense of immediacy.
     
  • Simplicity - Often, the simplest design produces the best results. Succinctly tell your reader what you want them to do in one direct action.
     
  • Link - A combination of 1 link in anchor text and 1 URL link often produces the best results. It also ensures your original URL will be preserved should your article be picked up by another publisher.

Next, watch out for these top 3 call-to-action blunders.

  • Premature Placement - Many experts will place their CTA too early, i.e. add the CTA to their summary or in their article body. Recall that your article should be non-self-serving and entirely information-based to benefit your reader. Your CTA belongs in your article's Resource Box, because it's very nature is promotional. "Give" in your article and "take" in your Resource Box.
     
  • Negative Blunders - Attitude is contagious. A negative CTA could result in a negative reaction. A positive CTA is more inclined to result in a positive reaction. Ensure your CTA conveys a positive message.
     
  • Pesky Keywords - Cluttering the CTA with a cloud of keywords, a list of websites, or advertising every product hoping to ensnare as many readers as possible will weaken your credibility. Save keywords for the Keywords field of your article submission form.

Finally, as obvious as it may seem, don't forget to include a call-to-action! Don't miss out on this great opportunity to drive traffic to your blog or website and increase your return on time investment. Give your readers a route to continue their journey with you by including a finely-tuned call-to-action in the Resource Box of all your articles.

Do you have any additional CTA tips? Visit this post online to share your CTA insights or questions!

Vanessa, Editorial ManagerTo Your Article Writing Success & Passion!
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EzineArticles.com is truly a reputable directory article site that gives so many writers an opportunity to publish their work and have it exposed to a huge global audience. You guys are simply the BEST!

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vendredi 13 juillet 2012

[EzineArticles] A Recap of Recent Blog Posts

A Recap of Recent Blog Posts EzineArticles.com Logo

Whether you are looking to improve your writing, build your niche as an expert, find tools to help you grow, or see what is going on in the EzineArticles community, we have you covered on EzineArticles' Article Writing & Insights Blog.

Here is a quick recap of what you may have missed on the Blog in June:

Improving Your Writing...

  • Top Punctuation Howlers - The Comma - Do you use a comma with a restrictive clause? What's a restrictive clause?! Prevent confusion and uphold your credibility by using these comma tips.
     
  • 10 Proofreading Tips for Expert Authors - Proofreading keeps your reader's attention positively focused on you. Use these 10 proofreading tips to keep your articles blemish-free.
     
  • Top Punctuation Howlers - The Apostrophe - Apostrophes can be tricky! Consider these tips when using contractions, possession, and more grammatical fun.
     
  • Article Summary Writing Tips - How do you write an engaging article summary that delivers results? Discover 3 keys to writing compelling summaries and more quick tips.
     
  • What to Capitalize in a Title - Find out how you can give your article titles a little love and style by discovering what's capitalized and what's not capitalized in article titles.

Building Your Niche...

Tools to Help You Grow...

Expert Author Case Studies...

We would love to hear your thoughts on any (or all) of these posts! Take a minute to check them out and add your comments, questions, suggestions, or stories to share with the entire EzineArticles community. Visit the Blog today and read our most recent posts by clicking here!

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I began my first website in November of 2006 and by early 2007 I had enough content to start promoting it ... I first learned about article marketing from my site's webhost and their guide to getting traffic to your site. They also recommended EzineArticles as a high-quality article directory ... Some of my original articles still bring traffic to my first website!

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mercredi 11 juillet 2012

[EzineArticles] Gain an Advantage with the Training Series

Gain an Advantage with the Training Series EzineArticles.com Logo

Optimize Your Article Writing Efforts

Wondering what are the components to an effective Resource Box? What are publishers looking for? Does keyword research and long-tail title writing confuse you?

The Training Series can answer all of these questions and more!

Whether you're new to article writing or an experienced Expert Author looking for additional insights, the PDF Training Series can help you cultivate writing skills at your own pace as well as be delivered straight to your inbox. Get ahead of the competition and gain the attention of readers by refining your article writing efforts!

The EzineArticles Training Series features:

An Introduction to Article Writing and Marketing

This 12-part starter-kit contains helpful tips on article writing, marketing, and syndication. Discover the best ways to organize the necessary components of your articles, increase your article production, and submit your articles to EzineArticles.com.

Article Writing and Marketing - Article Title

This 7-part series offers tips, strategies, and guidelines to help you craft an article title that can improve the success of your article and increase your readership. From enticing the reader to keyword-richness, this Training Series can help you perfect your article titles.

Article Writing - Paragraph and Grammar Structure

This 7-part series offers the basics of paragraph structure, general capitalization rules, subject and verb agreement, as well as additional punctuation tips.

Article Writing - Content Sources and Article Templates

This 7-part Training Series offers strategies to keyword research as well as article idea generation and an introduction to article templates. Discover the quickest way to developing article ideas and a speedy way to compose quality, original articles!

To access this free Training Series, simply:

  1. Log into your My.EzineArticles.com account
  2. Select the Library tab
  3. Select Training Series

While you're there, check out additional training guides, such as the Audio Training Series or the Video Library for additional quick tips and strategies to improve your article writing efforts.

Not an EzineArticles member yet? No problem! You can download the Training Series or subscribe to receive timely email editions by visiting the following link: http://ezinearticles.com/training/

Refine your writing skills and optimize your article writing efforts by visiting the Training Series today!

What article writing skills would you like to refine? Visit this post online to share your comments!

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lundi 9 juillet 2012

[EzineArticles] Increase Exposure by Empowering Your Audience

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Rev Up Your Articles by Sharing Your Power

You know the old adage, "knowledge is power." Want to amplify your power to increase your credibility, exposure, reader-loyalty, and much more? Rev up your knowledge-engines by empowering your readers with quality, original articles.

Feeling empowered is an incredible motivator to take action. By empowering your readers, you will increase your credibility and exposure, as well as your reader's trust and confidence in your platform. In turn, this increases the likelihood they will return to your platform, try your products or services, sign up for your newsletters, and much more.

Here are 3 ways to rev up your articles to empower your readers and ensure your efforts don't backfire.

3 Methods to Empower Your Readers

1. Lose (or At Least Loosen) the Tie

A formal writing style can often stifle the reader's ability to connect with the author because the author's personality isn't present in a formal presentation of ideas. To connect with your readers, try an informal, conversational article writing style. This style often includes sharing personal anecdotes or humor in a more personable, casual manner.

A conversational article writing style doesn't include using SMS text language (e.g. LOL I <3 U), nor does it entail taking a break on proofreading your articles for comprehension and grammar. Confusing language and poor grammar doesn't build relationships; it isolates readers with the opposite effect: alienation. Use clear language and proper grammar to increase your ability to empower your readers.

2. Measure Article Density

To measure the density of your article, consider the mass (the core of your message) and volume (the amount of words you've used to convey the message). Dense articles are often overwhelming to readers, whereas thin or light articles are often rejected by readers for vague and unoriginal content.

Balance the mass by limiting your articles to 3-5 key points per article (save additional points for other articles), incorporating lists, or using bolded headers. Limit the volume of your article to 500-700 words, and if you must, try not to go over 1,000 words.

3. More "You" and "Yours"

Ensure your articles are reader-centric, i.e. they should feel the article revolves completely around them. Give your readers a sense of immediacy and place them directly in the article by using more active, descriptive language as well as talk directly with the reader by using "you" and "yours." Ensure the content in your articles is in-tune with your reader's needs and is relevant. Also, avoid dropping a promotional bomb that makes readers scatter like a scalded cat.

Finally, target your reader's expectations by delivering on every aspect of your title, summary, article body, and resource box. And no last minute additions of "Oh! I almost forgot!" Properly incorporate, deliver, and seal the deal with quality.

Aim to inspire by showing your audience the possibilities and empower them to take action by imparting your incredible knowledge. Use the above tips to write more engagingly, to create a more memorable platform, and to empower yourself in the process.

How do you empower your readers? Visit this post online to share your feedback!

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Thank you, EzineArticles - You literally changed my life, and the process of writing has been profoundly rewarding!

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vendredi 6 juillet 2012

[EzineArticles] Top Punctuation Howlers - The Colon

Top Punctuation Howlers - The Colon EzineArticles.com Logo

Lists, Independent Clauses, Expressions, Quotations, and More

Punctuation can be difficult to get right. As one Expert Author put it, "how can anyone learn English when colon means a punctuation mark and the lower part of the digestive tract?"

The colon is more commonly used to introduce a list, a quotation, or to explain the preceding part of the sentence. The colon is also used in declarations, proclamations, formal salutations, and more. It can be a fun little piece of punctuation, but most authors tend to steer clear of its formality and confusing usage by exchanging it for the period or the more exciting hyphen.

Discover how this stout punctuation mark can add clarity and amplify your message when properly used with these tips!

A colon is often used to introduce a list or series.

Doris is afraid of three types of furniture: chaise lounges, stools, and ottomans.

A colon traditionally will not accompany a list or series after expressions such as namely, for instance, for example, or that is. However, when the colon is used in a series consisting of one or more grammatically complete clauses, then it's acceptable.

Doris is afraid of three types of furniture, namely, chaise lounges, stools, and ottomans. (No Colon)

For example: the devious chaise lounge is half sofa and half bed; the stool will totter without its back or arms; and the ottoman, with its hidden compartments, threatens to swallow her whole. (Colon)

A colon will follow the expressions as follows and the following.

According to celebrity bears, Winnie the Pooh, Smokey the Bear, and Yogi Bear, the way to a bear's heart is as follows: honey, fire prevention, and pic-a-nic baskets.

Colons are also used for announcements, clarification, and elaboration.

Hedge Trimming for Hedgehogs: A How-to Guide (Title)

My teenage son has one hobby: sleeping.

Listen up, Toots: while you were shopping, I earned a doctorate, won the Nobel Peace prize, and studied krill off the coast of Antarctica.

A colon can be used to join two independent (complete) sentences when the second sentence amplifies the first sentence.

Several of the world's greatest, unsung leaders have stories to be told: many were led through trials and tribulations before reaching success in their later years.

Colons are used to introduce lengthy quotations.

On November 19, 1863, a monumental speech was delivered to the world:

"... The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us -- that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion -- that we here highly resolve that these dead shall not have died in vain -- that this nation, under God, shall have a new birth of freedom -- and that government of the people, by the people, for the people, shall not perish from the earth."

- Abraham Lincoln, Gettysburg Address

Don't use a colon to separate a verb from its complement or separate a preposition from its object.

A dedicated brewer requires: a brew pot, a brew spoon, a grain bag, etc. (Incorrect)
A dedicated brewer requires a brew pot, a brew spoon, a grain bag, etc. (Correct)
A dedicated brewer requires many supplies: a brew pot, a brew spoon, a grain bag, etc. (Correct)

Proper punctuation protects us from: appearing spammy, losing credibility, and confusion. (Incorrect)
Proper punctuation protects us from appearing spammy, losing credibility, and confusion. (Correct)
Proper punctuation protects us from the following: appearing spammy, losing credibility, and confusion. (Correct)

Finally, there's always a space after a colon (unless indicating time, chapters, or legal citations). Also, with the exception of proper nouns, it isn't a fixed rule whether you must capitalize the word after a colon.

Please allow me to introduce you to my friends: Mario, Luigi, and Yoshi.

We could spend all afternoon discussing colon usage and other colon blunders! Use these colon tips to strengthen your writing skills, as well as maintain your credibility as an Expert Author. We will have more punctuation howlers coming up in the next few weeks, so stop by the Blog for the latest and greatest tips to error-free articles.

Did you miss our last edition of Top Punctuation Howlers? Find out more about the comma here!

What punctuation howler would you like to see next? Let us know by visiting this post online and sharing your suggestions in the comments section!

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
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