mercredi 23 janvier 2013

[EzineArticles] Facebook Gives Link Love: More Real Estate for Links and What it Means for You

Facebook Gives Link Love: More Real Estate for Links and What it Means for You EzineArticles.com Logo

Did you notice Facebook's update to posts featuring links in your news feed?

Previously, links posted on Facebook featured a 90 pixels x 90 pixels preview image and brief summary. Now, images have been upgraded to an enormous 154 pixels x 154 pixels and a longer link summary.

What does this mean for you?

When fighting for real estate on your audience's Facebook news feed, more real estate is now given to links in order to help better serve users and help you reach your audience.

What does this mean?

  • Facebook's link love increases balance between link, status, photo, and video posts for enhanced user experience.
  • Photos can be shared as PHOTOS instead of conduits of links (if you think the photo linking was working, let's be frank: links on photos were rarely clicked).
  • Your exposure and user engagement is amplified by directing friends and followers to your articles or website.

Here are two essential keys to bear in mind in order to take advantage of Facebook's link love update:

1. Your Expert Author Profile Photo

For your articles published on EzineArticles, Facebook link previews will feature your Expert Author Profile photo with a snippet of your article summary. Ensure these photos are at least 154 pixels tall; e.g., an author image that is 160 pixels x 240 pixels meets the requirement.

Don't believe us? Check out the image below for the difference between the following shared links featuring separate articles by Doris Chow (first photo below: 160px × 240px) and Leah Fisch (second photo below: 150px × 150px).

Haven't uploaded your Expert Author Profile photo or would like to update your existing photo?

  1. Log into your My.EzineArticles.com account.
  2. Select the Profile tab, and then select Edit Image.
  3. Select Upload New Image and select the image you would like to use from your computer.
  4. If necessary, crop area or rotate the photo.
  5. Once you're satisfied with your Profile Photo, select Save.*

*All photos are subject to an editorial review process to ensure validity and uphold the member's credibility.

2. Your Blog or Website Should Be Facebook Ready

For non-EzineArticles links, like your blog or website, ensure the site includes images larger than 154 pixels x 154 pixels in your Open Graph tags to take advantage of the larger preview format. Any images smaller than this will be not be given prominence in the user's Facebook news feed. Not familiar with Open Graph? Facebook's Open Graph allows web developers to integrate their platform with the Facebook platform; e.g., Like Button. For more information about Open Graph, click here.

Take advantage of this great way to increase engagement with your audience AND your exposure. Give yourself a little link love by ensuring your author photo is at least 154 pixels tall and your website provides a 154 pixels x 154 pixels image for your Facebook links.

Questions? Comments? Click here to visit this post online to share your insight!

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/



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EzineArticles Member Endorsement
Bruce Kaler M.D. "... establish your voice and brand ..."

The marketing principle of giving away of something of value for free in order to sell something else, resonated with me. It is also a way to establish your voice and brand in a more structured professional manner than typical social media i.e. Facebook, Twitter, et al. They have their place and are useful to an author/writer. However, the growth of the internet creates a huge demand for quality content. I still think the key is to write "quality content". If it is well written, accessible, and of timely interest to people it will get plenty of attention. EzineArticles is a wonderful reservoir of good content on many topics.

Bruce Kaler M.D.
Seattledoc.com

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