Unlock the Door to Readers With Keyword Research We know there are a few experts who cringe at the word research. Here's the scoop: Experienced Expert Authors know with a little organization, planning, and research - you can vault your articles clear over the competition to the traffic of your dreams by focusing content on quality information and targeting readers with the proper keywords. One of the best ways to get your articles on the reader-targeted traffic fast track is keyword research. Here are some tips that are SO easy, you'll forget it's research: So what's the first thing you should start with? Your EXPERTISE. In 5 minutes, jot down 1-3 phrases that are related to your niche. For example, let's say I'm a Dietician who specializes in heart disease. My keyword phrases might include: low sodium, low cholesterol, bad cholesterol, etc. Once you've compiled a list of keywords, take the keywords out for a spin: Enter a keyword into a search engine. For instance, as I begin typing "low cholesterol" into Google, 4 autocomplete results begin to appear: low cholesterol diet, low cholesterol foods, and low cholesterol recipes. These autocomplete results will show some of the most highly searched phrases in your niche. Examine the results: Are the sites relevant, what sort of products/services do they provide, and what type of site is it? This will help you measure the saturation of your niche, the quality of the keywords and which keywords other experts in your niche are using. This is a fairly easy way to check for quality keywords, but an even EASIER way is checking out keyword tracking sites like Wordtracker, Good Keywords, and Google's Keyword Tool. You can build a list of the keywords that are currently popular which you can use to write your title, article, and build your Call-to-Action in the resource box. And you thought that was easy? The EASIEST way to get laser-targeted keywords with little time and effort is: EzineArticles Title Suggestions Tool! We do ALL the work for you by collecting the keyword data in your niche, incorporating the keywords in an attention-grabbing, relevant, and benefit-oriented title. Now that you have a list of keywords or titles ready to rock and roll, it's time to write quality articles! Use the following tips to ensure quality is your focus: Titles and Keywords Tips: - Be Relevant: Use keywords that are relevant to the topic of the article.
- Attention Grabbing: Titles should grab the reader's attention with active and persuasive language.
- Benefit-Oriented: The title should clearly answer the reader's ultimate question - WIIFM (What's In It For Me?).
- Search Engine Friendly: Use your keywords in the first 3-5 words of the title.
- Long-Tail to the Rescue: Long-Tail titles have less competition and have a higher conversion rate than short-tail.
Article Body and Resource Box Keywords Tips: - Don't Overdo It: Even with keywords, there is "too much of a good thing." Stuffing keywords looks spammy and reads poorly.
- Bold Section Headers: Similar to titles, optimize headings in your article with keywords to keep the reader engaged in your article (the further the reader gets, the closer they are to your Resource Box and Call-to-Action).
- Correct Spelling and Grammar: Forcing keywords often results in poor grammar. Let your content naturally flow and the keywords will incorporate themselves. Also, don't use a keyword or phrase that is spelled incorrectly - it is a huge turn-off and drops your credibility.
- Call-to-Action: In your Resource Box, incorporate your relevant keywords into your Call-to-Action to assist readers in finding more information or services on your website!
For more information on incorporating keywords into your articles the RIGHT way, check out these posts for a few tips to ensure you have the right balance and get the traffic you deserve: See! Researching keywords is EASY. Once done, your articles will practically write themselves and open the door to targeted readers. What keyword research methods work for you? How do you implement keyword research into your article writing? Let us know in the Comments section here! |
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