|  Motivate and Persuade With Evidence
Unsure about benefit-oriented writing? It may seem like you're dangling a carrot in front of a horse, but it truly works. Think about it: Your readers may need a little push or incentive. Painting a picture of success by describing the "carrots" will help them decide whether the effort is worth their trouble. It may also show they've been missing out on an opportunity. What your readers need is concrete evidence - if they perform the task, are they really going to get the carrot? That's where you come in. Using your Expert Author status, experience, and insights, you can provide solid evidence from personal anecdotes, case studies, analysis, and more to motivate your readers into performing an action or believing in an idea. Use the X Reasons Why You Should Y Article Template to show your readers how they will greatly benefit from performing a particular strategy or method, using a product or service, or even adopting a different point-of-view. X Reasons Why You Should Y Article Template First, establish your "Y" by picking a strategy, method, product, service, or idea that will help meet your audiences' needs or wants. Be realistic and fulfilling - don't bother with empty promises. I'm referring to thin article topics like "10 Reasons Why You Should Become an Affiliate Marketer to Get Rich Quick." Select topics that are meaningful and constructive for your readers. For example: "5 Reasons Why You Should Go Organic to Become Happier and Healthier" or "7 Reasons Why Your Child Should Learn an Instrument to Increase Overall Academic Performance." Once your topic is established, brainstorm benefits or "reasons." Next, follow this template: - Introduction: In 2-5 sentences, introduce a strategy, method, product, service, or idea that will help your readers achieve what they need or want. Briefly, point out common doubts regarding the topic and then transition into your list of reasons by discussing why these doubts are overshadowed by "the following reasons."
- List the Reasons: Provide anywhere from 3 to 10 reasons that point out the benefits of performing the strategy or method. Be descriptive so your readers can easily picture themselves attaining the benefit. Keep in mind that benefits are only compelling if they are descriptive and truthful (not vague or generic). Give personal anecdotes, summarize case studies, or other forms of evidence illustrating your expertise on the topic.
- Conclusion: Briefly recap the topic and the ultimate benefit the reader is attempting to achieve.
Beneficial evidence is a great motivator to persuade your audience to perform a task, whether that task takes a little or a lot of effort. Use this article template to help your readers see beyond the hard work and invoke determination to help them achieve their goals. Have you written an article using this style? Click here to let us know how it worked for you by sharing your comments – we'd love to hear from you! Combine this template with the next logical step: the How-to Article Template. Find this and 51 other great article templates in the interactive Article Templates on PDF package! |
To Your Article Writing Success & Passion!
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