|  Help Your Readers Find the Truth
For every article, blog, podcast, video, tweet, and post, it's becoming more and more difficult to differentiate the truth from falsehoods. Which is why reliable fact checkers are in more demand than ever before. Every niche has falsehoods. Whether innocuous "white lies" or blatant lies, falsehoods are a result of the following: - Saving face
- Lacking accountability
- Avoiding confrontation
- Getting something done
- Being nice
- Lying to yourself
- Perpetuating unsubstantiated reports
Help your readers see falsehoods by unveiling the truth. Leverage your authority and build trust with your readers using the True or False Article Template. True or False Article Template List Falsehoods Brainstorm by creating a list of falsehoods relevant to your niche. To prevent negative backlash, avoid targeting people or brands that may have initiated the falsehood - "who started it" should not be the point or focus of your article. Take command of the issue by revealing the truth in a positive manner that will actually help readers, not hinder them. List Truths Create a list of truths that may be unknown or unclear to your readers. Truths juxtaposed with falsehoods will keep your readers engaged and better informed. Start Writing Use the following framework: - Introduction - Layout the topic by describing how readers can benefit by understanding the truth.
- Statement #1 - Provide a common statement or perception (falsehood or truth) regarding your topic.
- True or False - Declare whether the statement was true or false as well as provide supporting evidence.
- Statements #2, etc. - Repeat steps 2 and 3 by writing a truth or falsehood, note whether the statement is true or false, and then provide your supporting evidence. To conserve on article length, 3-7 statements will work best without losing your readers' interest (you can save additional points for another article).
- Conclusion - Summarize the key points of your article. Describe one element readers should look for to find the truth for themselves.
Save your readers from anxiety and doubt! Use this article template to reveal the truth. Have you written an article in this style? Click here to leave a comment to let us know how it worked for you. Want more article templates? Increase your article portfolio and niche authority by downloading EzineArticles' 52 interactive Article Templates on PDF. |
 | "... establish your voice and brand ..." The marketing principle of giving away of something of value for free in order to sell something else, resonated with me. It is also a way to establish your voice and brand in a more structured professional manner than typical social media i.e. Facebook, Twitter, et al. They have their place and are useful to an author/writer. However, the growth of the internet creates a huge demand for quality content. I still think the key is to write "quality content". If it is well written, accessible, and of timely interest to people it will get plenty of attention. EzineArticles is a wonderful reservoir of good content on many topics. Bruce Kaler M.D.
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