|  Are the Links to Your Website Sabotaging Your Efforts?
Be smart about your link placement. If you're not, then you risk creating a host of unnatural links that will spoil everything you've attempted to achieve in your article writing and content marketing efforts. What Are Unnatural Links? Often hiding under the guise of SEO and "get traffic quick" methods, unnatural links are artificial, deceptive, and manipulative links that point to or from a website. They create a terrible user experience and pollute the Internet. Unnatural links can result in a significant drop in search engine rankings and they're being detected faster and faster. Examples of unnatural links pointing to a website include the following: - Purchasing backlinks and forced link schemes
- Spamming comments and false reviews (intentional or sabotage)
- Thin, derivative, spun, or plagiarized articles
Ensure your efforts aren't sabotaged by bearing the following 7 unnatural link prevention tips in mind! Top 7 Unnatural Link Prevention Tips for Links Pointing to Your Website - Publishing editorial content off your website? Articles, guest posts, forums, press releases, etc. are incredible methods to increase exposure for you and your website. The key is to create meaningful and valuable content that provides a good user experience. Avoid plugging irrelevant, obnoxious keywords in your content (including your titles, anchor text, and Resource Boxes). Provide seamless grammatical structure and flow by publishing quality, original content that best represents your brand.
- Be consistent with your brand. From your social media pages, to your articles, and to your guest content, create strong brand signals. The stronger the signal, the better your ability to be searched by users.
- Hiring an SEO Company and/or ghostwriting service? Shop smart! Seek out live examples of their work or services by asking for article portfolios, websites, and more to ensure they're the right fit for you and your brand. It doesn't stop there! Once hired, ensure they don't puke your links across the Internet! Discuss the strategy, review their work, provide feedback, and dismiss them if they don't deliver.
- Posting social media, forum, and blog comments? Don't spam and don't automate comments. Create hearty relationships with those you follow, your followers, and of course anywhere you post comments and links. Connect with the author or users by providing relevant and specific feedback.
- Clean up your backlink profile. Routinely sample links by conducting a backlink analysis and review where your traffic is coming from. Are the links coming from high-quality websites? Do they relate to your website? How's the user experience on these links? Anything lackluster? Remove or request removal of those links. (Register with Google Webmaster Tools to better understand your website's health and to be alerted if something is amiss.)
- Don't buy links, participate in link schemes, and force your links. If you've hired an SEO firm or a backlink service, then make sure they're not purchasing links on your behalf or participating in link schemes. Avoid forcing links by ensuring wherever you post your links, it's relevant and you've provided quality context.
- Provide a great user experience. Above all, the user should be front and center in all of your efforts. Don't disappointment them with fruitless, experience-spoiling tactics. A better quality experience will lead to more conversions and more exposure.
BONUS! Prevent an unnatural link profile by creating an effective plan of action in 7 steps: - Understand your audience
- Know your end goal
- Develop a call-to-action
- Plan for implementation
- Execute your plan
- Revise your results
- Revisit your process to innovate
If you are concerned about unnatural links leading to your website, don't panic! Use the above tips to create a great user experience and a healthy link profile directing traffic to your website. What natural linking methods work for you? Have you stumbled into any unnatural linking methods that you'd like to warn fellow Expert Authors about? Let us know in the comments section here - we'd love to hear from you! |
To Your Article Writing Success & Passion!
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