|  Become a Trailblazer
Forerunners of their niche, a trailblazer is a pioneer or an innovator who precedes the development of someone or something. How can you become a trailblazer? Nurture your foresight by predicting the next big keyword event in your niche! Predicting Keyword Events A keyword event can be loosely described as a spike in a particular keyword search. This is largely due to seasons, holidays, current events, or evolving trends. Predicting a keyword event means you choose the keywords before they become popular to get ahead of your competition and get a running start in search engine rankings. By carefully selecting keywords before they become popular and organically integrating those keywords into your articles, you can rank higher because there is little or no competition. After the trend hits the mainstream, those keywords will become popular and your ranking will stay high because you've established yourself as the leading authority - a trailblazer. Your article has been out there for weeks or months before your competitors even get started. How to Predict Keywords Predicting keyword events is more than staring into a crystal ball. First, you have to stay on top of trends in your niche to keep afloat. You can't lead if you can't keep up. Next, carefully consider and select new keywords and keyword phrases based on evolving trends in your niche as well as your audience's interests. Here's how to strategically predict keyword events: - Empty the Toolbox: When predicting keywords, avoid keyword selection tools (like Google AdWords). If these keywords are being provided to you, they're being provided to others as well. Try to get in when there is a dip (before a keyword is in demand) by using Google Trends to gauge popularity of a keyword over time.
- Stay on Top of the News: Subscribe to a wide variety of news outlets. Wherever your audience goes, you should go too. For instance, how does the economy, finance, etc., impact your niche? Should your audience be concerned about trends in other countries? What's the latest international news in your niche? Ask questions. Find answers.
- Tune in to Your Audience: If your audience wants something (e.g., answers, solutions, products, services, etc.), someone is going to eventually deliver it. What is your audience asking? Pull keywords from their questions and provide answers.
- Spot Buzzwords: Buzzwords are words or phrases that tend to become trendy or fashionable in a specific niche. If you can spot buzzwords and use them before they're hot (i.e., either amplify a buzzword you've seen or create a term that's buzz-worthy), you'll capitalize on the traffic wave as they start to become more widely used.
- Capture a Wide Audience: Target both long and short-tail keywords for the trend. As the trend begins, search users may not know exactly what they're looking for yet and benefit from short-tail keywords. As the trend heats up, your audience will branch out to more specific queries and your long-tail keywords will garner more interest.
Ensure you have done your research and your keyword predictions have potential to trend. It may take trial and error to see which of your predictions hit or miss, but you can hone your keyword prediction skills over time. In doing so, you can become a trailblazer. Have a question or comment about predicting keywords? Click here to visit this post online and join the discussion! |
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