mercredi 10 octobre 2012

[EzineArticles] Content Planning: Creating Your Brand Identity

Content Planning: Creating Your Brand Identity EzineArticles.com Logo

Build a Solid Foundation with an Identity and a Plan

Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve.

In any plan - content plans, strategic plans, etc. - you must first define your backstory via a mission and a vision. Once you've established these focal points, you can begin to establish your brand identity.

What do you value?

Your brand identity is made up of the visual characteristics unique to you and your organization - on the Internet, that's everything. One of the keys to developing an identity that resonates with your audience is to identify your core values.

Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values.

To define your values, consider the most basic elements of your organization's principles and beliefs. Examples of core values are maintaining a healthy work/life balance, a commitment to sustainability, and being resourceful. Use these values, along with your mission and vision to align members of your organization as well as guide activities (i.e., "this activity" reflects "this value," "this product" reflects "this value," "this article" reflects "this value").

Is your Expert Author brand identity consistent?

Cover the bases of your Expert Author identity by ensuring everything points back to your mission, vision, and core values. The following are key areas to review and update:

  • Author Name - Your name must be consistent between your website and your articles. In addition, ensure your name can easily be found on your website for added transparency and brand exposure.
     
  • Author Photo - Readers trust someone they can visualize behind the writing and it's critical to your Expert Author identity. Use your EzineArticles Author Photo on your website for an easy visual cue of your brand and to reassure the reader of your connection and authenticity. [Learn more]
     
  • Author Profile - Your profile is the #1 spot to discuss your credentials as an authority in your niche, your organization, your mission, your vision, and your values. Provide your readers with a call-to-action that will motivate them to visit your website, blog, or other links you provide on your profile. [Learn more]
     
  • Niche - When choosing a niche, avoid the broadest area - the smaller you are, the more focused your niche should be. Start small to build big by establishing your credibility in focused areas. [Learn more]
     
  • Relevance - Avoid writing articles that are irrelevant to your niche. All content in your article portfolio should reinforce your brand, not weaken it with subjects irrelevant to your audience. Save personal commentaries and other content of that ilk for a personal blog.
     
  • Resource Box - Your Resource Box should succinctly include your name, your vision, a call-to-action, and a link to a relevant page on your website.

What are your strengths, weaknesses, opportunities, and threats (SWOT)?

Once you have a foundation, it's time to take inventory to discover what's working for you and what's not. Identify all of your assets - both online and off. Then perform a SWOT analysis to pinpoint areas of improvement as well as effectively create and achieve goals efficiently. Consider the following by using your mission, vision, and values as a lens:

  • Strengths - Assets and characteristics that give you and your organization an advantage.
     
  • Weaknesses - Assets and characteristics that limit you and your organization.
     
  • Opportunities - Outside prospects you can use to improve.
     
  • Threats - Outside elements that prevent growth or cause harm.

Once identified, use this information to realign your goals and build the framework of a seamless content strategy that targets readers.

Building a foundation is critical to any successful venture that will resonate with readers. Identify who you are, what you represent, what you value, and be consistent. From there you can identify where you stand and how you can plan to improve. We'll show you more content planning strategies on audience targeting, evaluating, and more in the next few weeks, so stay tuned!

Did you miss our first content planning post on developing a mission and a vision? Click here!

Questions? Comments? Visit this post online!

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vendredi 5 octobre 2012

[EzineArticles] Top Punctuation Howlers – Parentheses

Top Punctuation Howlers – Parentheses EzineArticles.com Logo

Most Experts Agree: Use Parentheses with Caution

Great for stream-of-conscious writing, parentheses are adaptable to most informal situations and can even on occasion make the reader feel like they're part of your club. It conveys natural interjections that may occur in day-to-day conversations with those you trust, but there is also a dark side to parentheses ...

Parentheses can often be jarring, lead to confusion or misinterpretation, contort the meaning of a sentence, and dangerously approach run-on sentence status.

In Brief: Use Parentheses Sparingly!

Many English language experts will warn writers that parentheses often convey a snarky, sophomoric tone to your writing with its abrupt asides and gossip-like tone. Instead of using parentheses, it's recommended to try writing a sentence in another way or to use commas for nonrestrictive clauses.

If you won't let that little warning dissuade you from using parentheses (as so many authors do), bear these guidelines in mind to keep your credibility and intent intact.

Quick Parentheses Punctuation and Capitalization Guide

  • The parenthesis should never appear alone - it should always appear with its mate to form parentheses: ( ).*
  • Punctuation never precedes an opening parenthesis if the parenthetical statement occurs within a sentence.
  • The period occurs outside a closing parenthesis if the parenthetical statement occurs within a sentence.
  • The period occurs before a closing parenthesis if the parenthetical statement is a complete sentence and it's independent from the previous statement.

*Exception: emoticons ;)

Additional Parentheses Rules

Use parentheses for asides or interruptions for statements stronger than a comma, but not as intense as a dash. This can be done in an independent sentence or statement dependent on another sentence.

The dog thinks the cat forgave him. (He is sorely mistaken.)
The dog thinks the cat forgave him (fat chance).

Use parentheses to interject exclamations or questions.

The dog stole the cat's latest quantum physics theorem. (Believe me, it was a stretch, because that dog doesn't even own a library card!)
The cat shipped the dog off to Egypt (or was it Antarctica?) while their masters were away.

Use parentheses for comments introduced by namely, e.g., i.e., viz, that is, see, and see also.

While the dog was in Antarctica, he attempted to communicate with the natives and failed (that is, the penguins couldn't speak "woof").

Use parentheses around numbers or letters listing items in a series that are part of running text.

The cat began to feel remorseful of the poor dog's demise and decided to (1) go to Antarctica, (2) find the dog, (3) apologize to the dog, and (4) return home with the dog.

In legalese, numbers are first spelled out and then numerically provided within parentheses.

Meanwhile, the dog decided to settle in Antarctica after meeting a colony of fur seals and decided to purchase a bit of ice to call his own:

"I, Dog, hereby purchase ice for fifty thousand (50,000) krill."

Great for first-person fiction or autobiographical writing, parentheses can engage readers and provide a little more personal insight into your articles. However, if you're aiming for a formal tone, it's best to simplify the sentence and avoid parentheses altogether.

Did you miss our last edition of Top Punctuation Howlers? Find out more about the dash here!

What would you like to see next? Let us know by visiting this post online and sharing your suggestions in the comments section!

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mercredi 3 octobre 2012

[EzineArticles] How to Use Bounce Rate as a Quality Guide

How to Use Bounce Rate as a Quality Guide EzineArticles.com Logo

What Is a Bounce Rate?

A bounce occurs when a user visits a website and exits the page from which they came without having moved to another page on the same website.

A higher bounce rate means users leave your website without viewing any additional pages. A lower bounce rate means users stay on your website and have moved to a different page within your website.

Keeping track of your bounce rate is a fantastic quality indicator to determine which pages are working for you. Before you become alarmed, know this: a high bounce rate does not indicate failure! A high bounce rate might be the nature of your website.

Referential vs. Content-Driven Websites

A referential-driven page or website presents information solely for the purpose of providing an authoritative and unbiased resource. Online referential resources may include dictionaries, glossaries, timelines, encyclopedias, etc., and these pages are often static (i.e., they do not require new material to stay fresh). Referential-driven websites typically have higher bounce rates because that's the nature of the website - readers search for the reference material, find the website, and leave.

Content-driven websites must stay fresh and constantly provide relevant material. Examples of content-driven websites include article directories, blogs, and news pages. A higher bounce rate on this type of site may be an indicator of poor quality, irrelevant content, poor navigation, and more.

Expert Authors Should Aim for a Low Bounce Rate

As content providers, Expert Authors who provide high quality content should aim for a low bounce rate (50% or less) and focus on increasing the average time the visitor spends on the site. Unlike referential-driven website providers, content-driven websites want visitors to stay on the website and continue clicking through to different articles or areas of informative content on the website.

Using tools like Google Analytics, gather your pageviews, visitors, visitor duration, and bounce rate. Compare pages and determine why one page may be performing poorly and why one page may be performing well. How was the quality of writing? Navigation issues? Keyword selection? Ads on the page? Length of the article?

To reduce your website's bounce rate and increase the time on the page/site, use the pages that performed well as a template or theme to emulate on other pages while still providing original content. Additionally, try the following strategies:

  • Update your website with quality content frequently
  • Try out features important to your audience
  • Create interactivity (i.e., two-way flow of information between you and your audience)
  • Give your audience a reason to stick around (e.g., resources, quizzes, games, etc.)
  • Routinely check your links to ensure they are working properly
  • Continue driving traffic to your website via quality articles, social media, etc.

Please note: Don't be discouraged by a high bounce rate if visitors stay on the page longer than average (approximately 2 minutes). It could indicate the reader found their information, read the article, and left. However, if a content-driven page is clocking under a minute with a high-bounce rate - let these be key indicators that improvement is needed.

Understanding the dynamics and performance of your website is the key to success. Not only will you be able to target your audience by providing the content they want both in your articles and on your website, you will save yourself from the agony of wondering what is wrong with your website and your articles.

Questions? Comments? Visit this post online!

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PS: Everything you gain in your efforts can be lost in a flash by linking to a poor-quality website or blog. Click here to test your website quality with these 5 Quality Litmus Tests.

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Thanks so much for the great publicity. I was amazed at how many articles I already had written when I started digging out all my old notes and speeches. It just took a little reformatting, bringing up to date and filling in here and there to have them ready to send off to you. Even though we are swamped with projects, the positive effects of passive income and name recognition is well worth the effort. Keep up the good work.

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lundi 1 octobre 2012

[EzineArticles] Goal-Setting Article Template

Goal-Setting Article Template EzineArticles.com Logo

Meet Your Writing Goals With This Goal-Setting Article Template

One of the keys to getting anywhere in life is setting a goal. If your goal is to get from "A" to "B," there are a few things you need to know first in order to get to "B."

Which direction is it? What milestones must you achieve before you can get there? What's holding you back?

Once you've established what's in between you ("A") and your goal ("B"), you're much more likely to find a way to get there.

Goal setting is a powerful exercise because it gets us thinking about our ideal future and what we need to do to make that ideal future a reality.

There are goal-oriented milestones in every niche. Use your unique experience and keen insights as an expert to write your own goal-setting articles. Here's how:

  • Introduction - Your niche offers dozens of goals, big and small. In your introduction, consider what you can accomplish by setting goals and share it by explaining the benefits of setting goals in your niche.
     
  • List of Goals - Make a list of goals and offer how each goal can be achieved using your experience and insight. A goal is only effective if there's actual thought and planning - don't forget to convey that fact to your readers!
     
  • Body Paragraphs - Provide a descriptive timeline pinpointing milestones for each goal. Then recommend how often each goal should be evaluated and explain how to measure the success of the goals.
     
  • Conclusion - Recap the goals in your conclusion.

This article template is a quick resource to help you share your expertise in a new and exciting way with your readers. Give it a try!

Want more article templates? Increase your exposure and your article library simultaneously by downloading EzineArticles' 52 interactive Article Templates on PDF. Click here for more details!

Have you written an article using the goal-setting style? Share your article and experiences in the comments section here.

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I find I love the templates and have a file with copies of all of them. Sometimes I go through them and put Post-it notes on individual templates with ideas/titles/themes - ready for possible development into an article ... it often stirs a memory or fits somehow with an opinion I hold, or an idea that's still deep within my 'think tank.'

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vendredi 28 septembre 2012

[EzineArticles] Article Writing Tips to Retweet: September 2012

Article Writing Tips to Retweet: September 2012 EzineArticles.com Logo

Every month @EzineArticles provides well over 100 useful tidbits of information, and training - We've gathered some of the best ones from September right here. Retweet any of them to enhance your article writing efforts.

Just CLICK on  to auto-populate your Twitter status field.


Article Writing and Ideas

  • "You can't wait for inspiration. You have to go after it with a club." — Jack London twitpic.com/auklpl
     
  • Success Recipe: Mix 1 part dedication + 2 parts determination. Add passion to taste. Serve with a sense of humor!
     
  • No image necessary: A sign of a good writer is using descriptive language so the reader SEES what you're writing.
     
  • "Writing only leads to more writing." — Sidonie-Gabrielle Colette. Is this true for you?
     
  • Inspiration is everything to an Expert Author. What's on your shelf? twitpic.com/as3g1s

Grammar Reminders and Proofreading Tips

  • Common spelling error: "alot" Be kind - give "a lot" a space. twitpic.com/awxyvj
     
  • How you are communicating is as important as "what" you are communicating. Always proofread to ensure clarity.
     
  • Try writing your articles in drafts. Allow yourself mistakes and then revise on the 2nd or 3rd draft. We're all human!
     
  • Discover how to use the hyphen in our next edition of "Top Punctuation Howlers" at ow.ly/dumRR
     
  • Lose the tie - go informal with the dash with these dashing tips: ow.ly/dOtvJ

EzineArticles Tips and Training Snippets

  • Add humor to your articles to be more engaging and make an impression! Here's how: ow.ly/dALrq
     
  • Exercise should be a part of your writing routine! Discover why at ow.ly/drOu6
     
  • Internet audiences are ravenous! Discover 5 basic article templates readers love at ow.ly/dtIGT
     
  • Are your articles mobile ready? Prepare your articles for mobile traffic with these tips! ow.ly/dB9q9
     
  • Targeting a location? Create a keyword map to stay relevant and maintain your credibility at ow.ly/dNROM

EzineArticles Inside Information

  • NEW: Certificate of Achievement for Expert Authors at ow.ly/dLrag
     
  • Add the EzineArticles app to totally amp up your smart phone's convenience and flexibility! bit.ly/ThM8xO
     
  • Want to become one of our "Uber-Authors"? For many, the 1st step is subscribing to Premium. Sign up at is.gd/miLwQA
     
  • Diversify your article inventory with the Reminders Article Template at ow.ly/de9HL
     
  • Doorway pages can take your credibility for a swan dive. Discover why at ow.ly/dBBSp

Motivational Moments

  • Eye on the prize! Knowing your audience and your big picture goal will help you achieve success.
     
  • If you worry about the marketing, it takes all the fun out of writing! More from Terre Ritchie: ow.ly/dBco8
     
  • Expert Author Norman Wilson shares what he would do if he could start over again in his efforts ow.ly/duchP
     
  • What was the best piece of article writing advice you've ever received? Share your answer here: ow.ly/dLv87
     
  • From humble writing beginnings, Sean G Murphy discovered the key to becoming a credible expert: ow.ly/dNTs3

What's your favorite Tweet from September? Let us know in the comments section here!

Penny, Managing EditorTo Your Article Writing Success & Passion!
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Harriet Hodgson "Writing for EzineArticles keeps me involved in life and learning. I've written articles on topics I never thought I would write about and enjoyed the challenge."

My articles have been published thousands of times and translated into Spanish, Japanese, Arabic, and many other languages. EzineArticles keeps my name on the Internet and this helps me market my books. Most of all, writing for EzineArticles.com keeps me doing what I love so much - writing.

Harriet Hodgson
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