vendredi 22 avril 2011

[EzineArticles] 2 Minute Approval Tips: Choose Links Wisely

2 Minute Approval Tips:
Choose Links Wisely
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Episode 13 of the "2 Minute Approval Tips" Video Series

It takes more than a good article to make the most valuable user experience possible. Other variables also have a strong influence on user experience. Today's tip is about one specific way you can ensure your articles offer as close to a 100% positive user experience as possible. More specifically, it's about choosing your links wisely.

Linking readers to additional resources on your own website is a great way to connect them to more of your very own high-value content. Meanwhile, links in articles to unrelated sites will leave readers confused and looking elsewhere for more information.

The key is to choose your links wisely. Watch this video to discover how:

Downloadable Versions:
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A Quick Recap of the 13th "2 Minute Approval Tip"

  • Relevant Links - Whether you're putting links in your article or your Resource Box, each one you include in an article submission needs to be related to the topic of that article. Each link should add value to the information that you provide in the article. If it doesn't add any value and it's not relevant to the readers, you should consider looking for a new link. For example:
     
    • A fitness article should link to a fitness-related website, not a site selling premier cruise destinations or auto repair.
       
    • An article about dog training should link to a website related to pets, not a site about swimming.
       
    • An article about how to fix a dishwasher should link to a website about home appliances, not a site selling a speed-reading manual or a site about self-defense.
       
  • Determining Relevancy - Think of relevancy in terms of an imaginary bubble that encapsulates a niche or topic. Anything that closely matches the content in the body of an article fits inside the bubble. Unrelated things fall outside of the bubble. Only link to things inside the niche bubble.
     
  • User Experience - The link in the Resource Box is the first thing an interested reader will see once they finish reading an article and they're looking to discover more about you and your expertise. When they click on a link that's not relevant to the article, they will quickly get turned off and click away from the link.

To check out the entire "2 Minute Approval Tips" series, click here. Then, put all the "2 Minute Approval Tips" to good use by writing your next set of high-quality, original articles for more traffic back to your website or blog.

Also, visit this post online to submit any questions/comments you have about link relevancy.

Marc, EzineArticles Communications ManagerTo Your Article Writing Success & Passion!
Marc
Marc, Communications Manager
http://Blog.EzineArticles.com/
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PS: Looking for more tips on how to shape your Resource Box and choose appropriate links? Check out the EzineArticles Formula Home Study Course for this info and more!

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As a developer of quality content sites whose primary goal is to earn revenue via sales, affiliates and advertising, I was surprised by the results of EzineArticles. In the field of article submissions and article directories, you stand alone EzineArticles, no one can compare!

Stephen Sandecki
www.legalsettlementloans.com

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mercredi 20 avril 2011

[EzineArticles] Not All Ghostwriters Are Scary

Not All Ghostwriters Are Scary EzineArticles.com Logo

Putting All Experts At An Equal Footing

Let's face it, not everyone is a fantastic wordsmith. Ghostwriters offer a stepping stone for people with a high level of expertise and limited writing skills a chance to share their knowledge with the world. It might be the one and only way some experts with a limited amount of writing experience can share their expertise with a wide ranging audience.

The process of hiring a ghostwriter and trusting them to obey all legal and ethical guidelines can be a scary experience. Before you hire a ghostwriter to write anything for you, here's a set of tips to make the experience less scary and help you avoid getting taken for a ride:

  • Hiring Process - When you're looking for a ghostwriter, treat it like your hiring them for a job. You need to be able to trust a ghostwriter completely and hold them to the highest standards of quality. Ask questions. Find out how much experience they have. Ask to see writing samples. Don't settle for anyone that doesn't meet your expectations.
     
  • You Get What You Pay For - To get the best articles, you have to be willing to pay enough for them. Sure, you might be able to find a ghostwriter charging a dollar or two per article, but you're going to get what you pay for. Try to pin down exactly what the service is going to be worth to you and go from there.
     
  • 100% Exclusive Rights - It's really important to make sure you have 100% exclusive rights to any articles someone else writes for you. If it's not part of your agreement, you won't know for sure if those same articles are being sold to others as well.
     
  • Account Access - Don't give your account information to the ghostwriter. You need to be in complete control of your account and be able to review every single article before submission to make sure they meet your expectations.
     
  • Advanced Search - Part of your review of their work should include an Advanced Search of each article to check that they are 100% original. To do this:
     
    1. Go to the advanced search.
    2. Copy a random two sentence chunk from the article to your clipboard.
    3. Paste the sentences into the field "Find web pages that have this exact wording or phrase."
    4. Click the Advanced Search button.
    5. Review any sites that come up as a match.
    6. Repeat this process several times with other random sections.
    If any sites turn up in the search, it means the article was found elsewhere. If so, it's time to start looking for a new ghostwriter.
  • "One Strike" Rule - If your ghostwriter breaks your trust - even once - fire them and look for someone new. There are no second chances. As a ghostwriter, they're representing you. Don't let someone represent you if you don't trust them.

Have any of your own tips you use when searching for a ghostwriter? Feel free to visit this post online and share your comments.

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: The deadline for articles to be submitted for #HAHD 6 came and went last night. Check out yesterday's Blog for prize details and see how you can check out where you ended up.

EzineArticles Member Endorsement
Gary Ryan Blair "I'm proof that this is one effective medium."

A few months ago, I was contacted by a well-known, national health club chain interested in our new "Got Goals?" product line. Over several months of meetings and ongoing negotiations, we finally met at their office in California to close the deal. During the conversation, the Vice President of Marketing pulled out a weathered piece of paper which contained an article which I'd written and posted on your site.

I'm sure there are many authors and industry experts out there who question the value of marketing through this method, but I'm proof that this is one effective medium.

Gary Ryan Blair
www.goalsguy.com

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lundi 18 avril 2011

[EzineArticles] From My Desk To Yours - 26th Edition

From My Desk To Yours - 26th Edition EzineArticles.com Logo

ON AUTHOR NAMES AND CREDIBILITY
By: Penny, EzineArticles Managing Editor

With thousands of new account sign-ups a month, it's no surprise that the most common names have already been snatched up on EzineArticles.com.

Names are given out on a first come, first served basis when you sign up so that each person has a unique name.

Luckily, there's a simple solution for people with fairly common names who want to sign up for a new account. Make your account one-of-a-kind by adding your middle initial or full middle name to your account name. For example, John Doe could register as John A. Doe, John Albert Doe, J. A. Doe, etc., or Susan Smith could register as Susan M. Smith, Susan Mary Smith, S. Mary Smith, etc. There are a huge number of variations to use off of one name as long as at least one part of the name is more than just a single initial.

We check each new account sign-up to verify that the author follows the Editorial Guidelines regarding Author Names (Section 2.c).

Unfortunately, some authors are not making the best author name choices and end up side-stepping the rules. By doing this, they chance losing major credibility points and the potential of account suspension. Intentional or unintentional errors, here are a few examples of what we've seen:

  • Misspelling - Authors misspell their name at sign-up. When the name on the account and the name in an article's Resource Box don't match up, this builds confusion. If the names are off by just one letter, they're considered a mismatch (e.g. Betsy Johnson vs. Betsy Johnsn, Adam Smith vs. Adam Ssmith).
     
    The problem can be fixed easily by logging into your Member Account, selecting Edit Author Names under the Profile Manager drop-down and submitting a Change Author Name Request at the bottom of the page with a valid author name.
     
  • Flipped - Authors flip their first and last names. In this case, John Smith becomes Smith John, or Emily Jones becomes Jones Emily. The problem is that these aren't actual names. Using a real name and uploading your author photo are two important steps for building your credibility. Both steps help give your writing a human touch.
     
  • Hokey - Authors resort to using a descriptive pen name related to their company. Names like Alyssa Amore (who writes about relationships & love), Bil Lionare (who writes about business) or Kyle Coffee (who writes about java) are not to be used in your articles. If you're just starting to write, a name like this will generate questions about who you are. You don't want to leave room for question. OWN your article and brand it with your name. Article writing is not the platform for descriptive pen names.
     
  • Screen Names - Authors try to write under a screen name, like hockeygirl1981. Screen names are okay for forums, email addresses and other informal online venues. But you'll be helping yourself and your reputation by writing under an actual name in your articles.

These are just a few examples of what we've seen. Check out Section 2.c of the Editorial Guidelines to ensure that each new author name you choose is valid.

Also, always take a second look at the Resource Box before you submit an article to check that the name in your byline matches the name in your Resource Box. If you do, you'll be on your way to building trust and credibility for more traffic back to your website or blog.

The author name guidelines apply to the alternate author names on your account. ALL names on your account must follow the outlined guidelines. See the 'Alternate Author Names - A "How To"' below to add an alternate author name to your account.

To view this Blog online and leave a comment, click here.

Additional Resources:

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
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PS: Articles are now available for distribution in an attractive, printer-friendly PDF format. Check out last Friday's post about the feature and details on how to enable it.

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Thanks so much for the great publicity. I was amazed at how many articles I already had written when I started digging out all my old notes and speeches. It just took a little reformatting, bringing up-to-date and filling in here and there to have them ready to send off to you. Even though we are swamped with projects, the positive effects of passive income and name recognition is well worth the effort. Keep up the good work.

Judy H. Wright
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jeudi 14 avril 2011

[EzineArticles] Special Characters in Titles

From My Desk To Yours - 25th Edition EzineArticles.com Logo

SPECIAL CHARACTERS IN TITLES
By: Penny, EzineArticles Managing Editor

The title is an important determining factor in the overall performance of your article. To ensure that each article you write performs optimally, it's crucial that you focus your energy on creating working titles.

It's also crucial to understand and follow the Editorial Guidelines established for titles (Section 2.a). This section lays out what types of characters are allowed and which ones aren't. As HTML has evolved over time, the list of restricted special characters has grown. In this Blog, we'll discuss a few of those characters and why they are restricted.

Titles Placed in Article URL

Did you know that the TITLE of your article comprises the unique URL for that article? Well, titles (and the URLs generated from them) are primarily made up of individual characters on the alphanumeric scale (A-Z and 0-9). Some special characters are also allowed in titles, like the single dash (-), the colon (:), the question mark (?), and the exclamation point (!). However, there are other characters that perform special functions in HTML code and would make an otherwise good URL, not work properly. For this reason, these characters aren't allowed in article titles. Here's a quick summary of those special characters and what they mean in HTML:

  • Greater Than/Less Than Symbols (< and >) are the building blocks of HTML code. When these are placed in a URL, they cut off the URL. Elements of HTML are enclosed in <> pairs (a.k.a. tags) that surround sections of text to give the text formatting, style and other traits. For example, to make a section of text italics, you place italics tags around that section. This:
    <i>This Text is in Italics</i>
    ... becomes this:
     
    This Text is in Italics
     
  • Ampersands (&) represent the word "and," but in HTML they point to a new stream or begin a new reference of information. When a web browser or RSS reader detects an ampersand in your title URL, it interprets the symbol as independent and a new command is then followed. Because the follow-up command isn't present, the URL errors out as you just confused the browser on where your HTML code begins and ends.
     
  • The Pound Sign or Hash (#) allows links to particular sections of a webpage, not just the page in general. For example, each EzineArticles Blog post has a Comments section that you can click on directly from the Blog homepage. Clicking on the Comments link for each post brings you to that area of the page, like for this post from last week:
    http://blog.ezinearticles.com/2011/04/social-media-best-practices.html#comments
     
    Instead of linking you to the top of the page, the hashtag directed you to the comment on that page. You can see how this would confuse the browser when added to your article title.
     
  • The "At" Symbol (@) is commonly associated with email addresses but is more often used in text language or shortened less-formal writing styles to replace 'at'. When the @ is added to a URL, the web browser or RSS reader interprets the symbol as part of an email address rather than a web address. So, a web URL with the @ symbol won't translate properly.

MORE special characters, like tildes (~), pipes (|), and asterisks (*), aren't allowed for similar reasons. When your browser tries to interpret the URL with any of these special characters, the intended URL gets lost in translation. Most web browsers are sophisticated enough to correct and know the difference. However, you don't want to chance that your title may or may not work.

Characters Not On Keyboard

Some special characters are restricted from use in article titles because they aren't on the standard keyboard. If you use a word processing program to write an article, you may be able to add some of these special characters in that program. However, when you copy and paste that article with special characters into the EzineArticles Submission Form, the special characters won't display properly. Writing your articles in a plain text editor will ensure that any special characters are not present in your submission.

Special characters that fall in this category include foreign language characters (e.g. é, í, ó, ú), Microsoft SmartQuotes, © (Copyright), ® (Registered Trademark), ™ (Trademark), € (Euro), £ (English Pound) and other related symbols.

Other Title Tips

  • Avoid putting quotation marks around the entire title. The quotes will confuse readers on whether your title is original and where it came from. If you add them, we will remove them.
  • Don't end your title with a period. (.)
  • The placement of an ellipsis (...) means some piece of information is being left out. Don't use ellipsis as it creates confusion and unfinished thoughts. Be clear.
  • Stick with the alphanumeric range of characters and other common characters when writing titles.

Do you have any effective title writing strategies? Visit this post online and leave a comment to share them with the rest of the EzineArticles community.

Penny, Managing EditorTo Your Article Writing Success & Passion!
Penny
Penny, Managing Editor
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: Check out yesterday's Blog to discover the difference between the right way and wrong way to over-deliver on promises in your article titles.

EzineArticles Member Endorsement
Joe Pagano "Thanks for your help in making me a known author around the world"

I put a lot of effort into each and every article and try my best to make them as interesting and as informative as possible. None of this would be possible if it were not for the effort you guys put into maintaining and constantly improving EzineArticles.com.

Thanks for your help in making me a known author around the world - if only for my articles and ebooks. I appreciate your continued support and look forward to submitting a lot more articles.

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mardi 12 avril 2011

[EzineArticles] 2 Minute Approval Tips: Affiliate Link Rules

2 Minute Approval Tips:
Affiliate Link Rules
EzineArticles.com Logo

Episode 12 of the "2 Minute Approval Tips" video series.

This series is designed to help you get your articles approved on the first submission. We've looked at past submission records to find the most common reasons why articles aren't approved on the initial try. Since we know your time is precious, we've compressed this information into individual 2-minute videos.

In this episode, I cover the basics of the EzineArticles affiliate link rules. I'll offer some basic tips for affiliate marketers on how to correctly place and format links according to the EzineArticles Editorial Guidelines. So, without further ado, here's the video:

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A Quick Recap of the 12th "2 Minute Approval Tip"

  • Affiliate Marketing - Affiliate marketing is an Internet-based marketing practice where businesses pay affiliates for each visitor or customer brought in by the affiliate's own marketing efforts. The affiliate acts as brand spokesman who spreads the word about the product. Affiliate programs use affiliate links to track the number of visitors brought in by each affiliate.
     
  • Section 3 of the Editorial Guidelines - EzineArticles accepts affiliate links in the Resource Box of articles as long as they follow Section 3 of the Editorial Guidelines. Read and become familiar with these guidelines if you plan on taking part in affiliate marketing.
     
  • Link Ownership - Affiliate links are allowed if the link is a domain name you own which forwards/redirects to the affiliate link from the top-level of the domain name. So, if the link redirects from a top-level domain that you own, like your-company-name.com, and it goes to your affiliate link page, that's okay. However, if the link redirects from a domain that you do NOT own, the link and the article won't be accepted by EzineArticles.
     
  • Subdomains and Subdirectories - We don't accept affiliate links that redirect from a subdirectory on a site that you own, like your-company-name.com/affiliate-page/, or a subdomain, like affiliate-page.your-company-name.com
     
  • Standards and Expectations - Affiliate marketers are held to the same standards and expectations set up in the Editorial Guidelines as for all Expert Authors. They are expected to provide quality, original content in every article they submit.

Keep these tips in mind if you're an affiliate marketer now or if you plan to become one in the future

To check out the entire "2 Minute Approval Tips" series, click here. Then, put all the "2 Minute Approval Tips" to good use by writing your next set of high-quality, original articles for more traffic back to your website or blog.

Still have questions about the affiliate marketing concept? You're not alone. Visit this post online to share your comments or questions with the rest of the EzineArticles community.

Marc, EzineArticles Communications ManagerTo Your Article Writing Success & Passion!
Marc
Marc, Communications Manager
http://Blog.EzineArticles.com/
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PS: To discover more about properly integrating affiliate marketing into your article writing efforts, check out: http://EzineArticlesFormula.com/HomeStudy/

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Karen Bryan "I have been getting a lot more traffic to my site ..."

I have found that the best way to promote my business, in a highly competitive travel market, is to write destination guides, especially to less well-known destinations. I have found that since I published my guides and articles on the EzineArticles site, I have been getting a lot more traffic to my site and more bookings for accommodations featured in the guides. The best thing about promoting your business in this way is that you are not paying for advertising and site optimisation.

Karen Bryan
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vendredi 8 avril 2011

[EzineArticles] Resource Box Best Practices

Resource Box Best Practices EzineArticles.com Logo

DOs and DON'Ts of the Perfect Resource Box

Readers come to your quality articles looking for your expert advice, right? Then, once they find what they're looking for in the article, they read on into the Resource Box to discover more about you.

The perfect Resource Box provides just enough information to help your readers discover who you are, yet leave them hungry for more about you and your expertise.

Many Expert Authors have this system figured out and take advantage of it with a highly-effective Resource Box. Meanwhile, others lose out on countless visitors to their website because they share irrelevant information or they get greedy with too many calls-to-action.

In this video, I'll share Resource Box best practices to guide you in the process of creating that perfect Resource Box for each article that'll leave your readers hungry for more.

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Here's a recap of the video, including the DOs and DON'Ts:

The Resource Box is at the end of the article, and it gives the reader extra resources to learn more about what they just finished reading. To craft an effective Resource Box, there are a few simple DOs and DON'Ts to keep in mind:

DO

  1. Keep The Resource Box Shorter Than 15% Of Your Article Body - This applies to both the word count and the line count of the article. Say, for example your article is about 500 words and it's about 25 lines long. In this case, your Resource Box needs to be less than 75 words (500 words x .15 = 75) and 4 lines (25 lines x .15 = 3.75).
     
  2. Include Your Full Name - People who aren't proud of their work are typically the ones that don't attach their name to it. Include yours at the start of the Resource Box and show that you're confident in your position and insights.
     
  3. Include Your Unique Selling Proposition - The Unique Selling Proposition (a.k.a. USP) is the special thing that you bring to the article writing arena that sets you apart from everyone else. It's what makes you special as an expert and an author. Why should somebody pick you?
     
  4. Upload An Author Photo - When you have a photo uploaded on your account, the thumbnail of that image appears in the Resource Box of all of your live articles. Offering a face to put with your name is a great way to gain credibility and show you are real human with a unique expertise.
     
  5. Provide One Simple Call-To-Action - Use your USP to convince the reader to act. We call this the call-to-action because it offers readers a follow-up action to do once they finish reading.

DON'T

  1. Don't Get Greedy - Just because you have a reader's attention doesn't mean they won't click away from your article. One simple call-to-action is part of the perfect combination of "take" that you should aim for in the Resource Box. If it isn't simple, they're less likely to follow through.
     
  2. Don't List Every Website, Award or Product - There's no faster way to dilute your credibility than to list information that has nothing to do with the content of your article. The Resource Box isn't your trophy room.

You can create, save and edit Resource Boxes for use in future articles. To create one:

  • Log into your Member Account
  • Under the Profile Manager drop-down, select Edit Authors Resource Boxes

From here, you can create new Resource Boxes, edit saved ones and set defaults. All levels of free membership grant you access to save up to 3 Resource Boxes in your account. The saved Resource Boxes are easily accessible right from the article submission page. An upgrade to a Premium level account adds an additional 9 Resource Boxes (12 total) for the same easy access.

Once a Resource Box is added to an article and the article is live, you can change the Resource Box manually. However, keep in mind that if you do this your article will have to be re-reviewed to make sure it passes all of the current Editorial Guidelines.

Now, go and create that Resource Box with the perfect combination of give and take to maximize your credibility and increase traffic to your website or blog. Click here to view this post online and leave a question or comment about Resource Boxes.

Marc, EzineArticles Communications ManagerTo Your Article Writing Success & Passion!
Marc
Marc, Communications Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: To discover more about creating the perfect Resource Box, check out: http://EzineArticlesFormula.com/HomeStudy/

EzineArticles Member Endorsement
Phillip Davis "... putting the power back into the hands of the writers and authors."

As a naming and branding consultant, nothing holds more value than potential clients seeing your work published in written form. That used to require writing queries to editors in hopes of being "picked" to write an article. EzineArticles helped shift the entire paradigm by putting the power back into the hands of the writers and authors. Now we have a direct pipeline to our potential customers and audience.

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lundi 4 avril 2011

[EzineArticles] Social Media for Article Writers - Best Practice

Social Media for Article Writers -
Best Practices
EzineArticles.com Logo

6 Ways to Tap into the Social Media Explosion

Social media sites have exploded onto the scene in the last couple of years and they're already having a profound impact on the way many people communicate with friends, family and brands online.

With the success of sites like Facebook, Twitter and LinkedIn, it's no surprise that the overall social media landscape has gained traction as a viable communication option for businesses and especially content creators like article writers.

Social media offers a relatively new option for article writers, like yourself, to connect with a tech-savvy audience to share your articles and your expertise. Plus, that audience can be invaluable as each member has the power to share your articles with their own followers. Then, those followers can share with their even larger network of followers and so on.

The viral nature of social media makes it a perfect tool for article writers. The question is no longer "Should I be using social media to generate interest in my expertise?", but "How do I get started and where do I go from here?"

To help answer those questions, we put together this list of 6 social media best practices for article writers. These guidelines will help you on your way to giving your article writing a whole new dimension.

Downloadable Versions:
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Here's a recap of the 6 best practices covered in the video:

  1. Come Up With a Social Media Plan - Social media marketing takes time and effort. When you choose to add it to your promotional mix, give yourself a set amount of time each day to research and explore. That set amount of time will help keep you focused until you figure out the best strategies for building your brand as an expert. Then, scale back and focus on those best outlets and strategies.
     
  2. Listen In and Observe - Social media sites are great places to work on your online voice, learn how to effectively communicate with others and follow your competition. Believe it or not, they're also great places to find article inspiration. Spend time listening to how other people communicate.
     
  3. Engage Others and Let Your Voice Be Heard - Join conversations on social media sites, and share the same level of great content you do in your articles. If people have questions and your existing articles answer those questions, refer them to your articles. If you don't have an existing article answering their questions, consider writing one and sharing it.
     
  4. Avoid the Temptation of Responding to Every Negative Comment - Replying to every negative comment can be detrimental to you in 3 ways. It will (1) drain your energy, (2) waste your time and (3) make you seem defensive to your readers at times. If your original message was loaded with great content, it's likely your readers will come to your defense, which is far more powerful. Taking the higher ground will position you as an expert.
     
  5. Keep the Proportion of "Salesy" Messages Low - Treat social media sites as you would a table full of friends. Listen and contribute only when you have something valuable to say. Build the relationship first and then ease into your sales message. That is (and always will be) the best way to acquire long-term customers no matter what form of marketing you're using.
     
  6. Choose Followers Wisely - As your number of followers grows, you'll get a sense of how much of an impact you have. If you aren't selective on who you're following, it can cost you a lot of valuable time, so make sure to follow people that have some sort of connection to you and your business. Quality trumps quantity. Following quality people (not spammers or fakes) is always the best strategy when it comes to using social media for your business.

Incorporate these social media best practices into your article writing plan today for increased exposure and traffic back to your website or blog. Visit this post online and leave a comment to share your own experiences with social media and what it has done for you.

Marc, EzineArticles Communications ManagerTo Your Article Writing Success & Passion!
Marc
Marc, Communications Manager
http://Blog.EzineArticles.com/
http://EzineArticles.com/



PS: To find out more about how you can use social media to enhance your article writing efforts, check out The EzineArticles Formula Home Study Course.

EzineArticles Member Endorsement
Marcus Hochstadt "A steady stream of traffic comes from your site."

You are the real deal in terms of creating and publishing articles and getting traffic to sites. A steady stream of traffic comes from your site. That helps me to stay on the ball and write more and more articles (yes, one of my goals is to be at the top of your list of article publishers sometime).

Marcus Hochstadt
www.smart-travel-germany.com

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